EPISODE · Apr 29, 2025 · 24 MIN
Episode 2: Judging the Effies with McCord Chapman
from Spark Sessions | Public Label Agency Podcast with Summer DuBois · host Summer DuBois-Lenderman
What happens when sales, marketing, and retail media truly converge? In this episode, VP of Commerce McCord Chapman joins Summer and Morgan to unpack his recent experience judging the Effies. From evaluating groundbreaking shopper campaigns to wrestling with the role of AI in creative strategy, McCord shares sharp takes on the future of agency work, retail media, and why nuance still beats automation. Plus, we get into GPTs, philosophy degrees, and rats that cook (yes, really).Summer DuBois is the Director of Operations and Agency innovation. Linked InMorgan McAlenney is the VP of Growth. Linked InMcCord Chapman is the VP of Commerce. Linked In
What this episode covers
What happens when sales, marketing, and retail media truly converge? In this episode, VP of Commerce McCord Chapman joins Summer and Morgan to unpack his recent experience judging the Effies. From evaluating groundbreaking shopper campaigns to wrestling with the role of AI in creative strategy, McCord shares sharp takes on the future of agency work, retail media, and why nuance still beats automation. Plus, we get into GPTs, philosophy degrees, and rats that cook (yes, really).Summer DuBois is the Director of Operations and Agency innovation. Linked InMorgan McAlenney is the VP of Growth. Linked InMcCord Chapman is the VP of Commerce. Linked In
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Episode 2: Judging the Effies with McCord Chapman
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