Episode 2. Katie Boston-Wilson, CEO, BelliWelli - The making of a viral billboard campaign

from My Best Campaign · host Monday Creative Inc

The making of a viral billboard campaignBelliWelli⁠ seized a moment and latched onto the “Hot girls have…” meme, and then made it entirely their own. Find out how strategic billboards helped this CPG brand build a die-hard fan base. Katie Boston-Wilson, CEO of BelliWelli, has the tea.My Best Campaign is brought to you by ⁠⁠Monday Creative.⁠ Follow us on ⁠LinkedIn⁠ and ⁠Instagram⁠ and stay tuned for when a new episode drops.

Episode metadata supplied by the publisher feed · Published Jul 8, 2024

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Episode 2. Katie Boston-Wilson, CEO, BelliWelli - The making of a viral billboard campaign

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