Episode 2 | Stop Asking for Budget, Ask This Instead
from Growing On Purpose
In this episode, Jonathan explains why asking a client for their budget can limit the sales conversation before you fully understand what they are trying to achieve. Instead, he recommends focusing on the client’s desired outcome, the value of that outcome, and how your work can help them get there. He also shares a real example of helping a hotel increase revenue through updated photography, showing how understanding the business result can make your service significantly more valuable than simply competing on price. Key takeaways: Focus on the desired outcome instead of the client’s budget. Treat sales as a win-win conversation. Understand what solving the problem is worth to the client. Focus on the final result, not just delivering the service. Higher pricing makes sense when the value you create is significantly greater.
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