PODCAST · business
Growing On Purpose
by Jonathan Hugo
Growing on Purpose is about building a business that supports the life you actually want. Jonathan Hugo shares practical lessons from growing businesses, changing the way you think, and making more intentional decisions about work, money, and life.
Episodes
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Episode 27 | The Cycle of Life
In this episode, Jonathan breaks down how your identity shapes your mindset, decisions, habits, and ultimately the life you create. Using a seed and fruit analogy, he explains why trying to change the “fruit” of your life without changing the identity underneath it can keep producing the same...
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Episode 26 | Are you scared of failure, and is pain part of the journey?
In this episode, Jonathan talks about why fear of failure can keep you from taking the risks that actually move your life and business forward. Instead of treating failure as proof that something didn't work, he explains how every attempt gives you more information, helps you adjust, and gets you...
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E25 | Are You Known by The Right People?
In this episode, Jonathan talks about how the people around you can shape who you become and, ultimately, how your business grows. He explains why being known by the right people can give you the confidence and support to pursue more, while the wrong environment can quietly keep you playing…
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Episode 24 | How to Get Clarity
In this episode, Jonathan talks about why clarity starts with getting honest about what you actually want. Instead of getting stuck trying to figure out every step, he explains how defining the life you want and becoming the kind of person who would create it can make your next decisions much...
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Episode 23 | How to Break Through Your Income Ceiling
In this episode, Jonathan breaks down how the 80/20 principle can help you push past an income ceiling without simply working harder. The goal is to identify the small percentage of your work creating most of your results, get the lower-value work off your plate, and create more room for the work...
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Episode 22 | How to Kill Scarcity in Your Business
In this episode, Jonathan breaks down how scarcity shows up in business and why it can keep you focused on protecting what you have instead of creating more value. He explains how setting a clear income floor, finding the right clients, and focusing on win-win outcomes can help you build a…
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Episode 21 | When to Take a Break
In this episode, Jonathan talks about why stepping away from work can sometimes be the thing that helps you move forward. When you’re burned out or stuck, constantly pushing harder can keep you looking at the problem the same way. Taking a break, changing your environment, and creating space to...
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Episode 20 | How to be a Time Millionaire
In this episode, Jonathan breaks down what it means to become a “time millionaire” and why having control over your time can be more valuable than simply making more money. He shares three principles that helped them grow their business while working less and creating more freedom in their life....
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Episode 19 | Live Your Future Now
In this episode, Jonathan talks about why your past doesn’t have to determine what you’re capable of next. Instead of letting old experiences shape your decisions, he explains how getting clear on the future you want can help you decide who you need to become today. Key takeaways: Don’t let your...
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Episode 18 | How to Fail Your Way to Success
In this episode, Jonathan explains why avoiding failure can keep you stuck and why taking calculated risks is often the fastest way to learn and grow. He shares examples from hiring, building a business, and launching an editing company to show why real-world action teaches you more than trying…
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Episode 17 | Changing Gears in your Life and Business
In this episode, Jonathan explains why working harder isn’t always the answer when your business starts feeling maxed out. Using the idea of “shifting gears,” he breaks down how to identify the work creating the most value, remove what’s getting in the way, and grow with less effort instead of...
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Episode 16 | Subtract to Multiply
In this episode, Jonathan explains why the path to more growth may actually require doing less. Instead of adding more work, the goal is to identify what creates the most value, remove everything else you can, and spend more time on the work that actually moves your business and life forward. Key...
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Episode 15 | How to Invest with No Money
In this episode, Jonathan breaks down how to make investing feel simpler by shifting from a spender mindset to an investor mindset. Instead of starting with stocks, real estate, or how much money you have, he explains why investing can start with how you use your time today to create a better...
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Episode 14 | How to Retire as a Creative
In this episode, Jonathan shares how he and Jessica started thinking beyond simply making more money and began intentionally building assets for long-term financial freedom. He walks through the decisions that helped them save for their first home, why real estate became an important part of…
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Episode 13 | 2-Minute Habit to Change Your Life
In this episode, Jonathan shares how reading for just two minutes a day helped him go from someone who never read to someone who genuinely loves books. Key takeaways: Make new habits so small that they’re hard to avoid. Consistency matters more than occasional bursts of effort. Start with two...
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Episode 12 | Why You Shouldn't Charge Your "Worth"
In this episode, Jonathan challenges the idea of “charging what you’re worth” and explains why your pricing should be based on the value you create for the people you’re best equipped to serve. Key takeaways: Your personal worth and the value of your service are two different things. Value…
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Episode 11 | Are you building the life you want?
In this episode, Jonathan talks about why growing your business should start with getting clear on the life you actually want to build. Key takeaways: More revenue doesn’t automatically mean a better life. How you make your money matters just as much as how much you make. Build your business…
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Episode 10 | How to Turn Sales Calls into a Team Effort
In this episode, Jonathan breaks down the sales call process he uses to keep conversations natural, understand what the client really wants, and move toward an offer without relying on a script. Key takeaways: Set clear expectations at the beginning of the call. Ask “what” first, then dig deeper...
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Episode 9 | Stop Charging for Your Time
In this episode, Jonathan breaks down why charging for your time can limit your business and why focusing on the results you create gives you more room to grow. Key takeaways: People pay for results, not effort. Time and money are not the same thing. Focus on the value and transformation you…
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Episode 8 | How to Know it's Time to Hire
In this episode, Jonathan breaks down how to know when you’re ready to hire and why waiting until everything feels perfectly figured out can keep your business stuck. Key takeaways: Not all of your time creates the same amount of value. Calculate what your time needs to be worth based on your...
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Episode 7 | Why Wealthy Clients are Easier to Serve
In this episode, Jonathan breaks down why higher prices can actually be easier to sell when you understand what wealthy clients value most. Instead of focusing on being the cheapest option, the goal is to understand how your offer can save time, create leverage, and deliver more value. Key...
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Episode 6 | Why Your Next $100K Is Easier Than Your First
In this episode, Jonathan explains why making your next $100k can be simpler than making your first. Instead of adding more hours and effort, the goal is to identify what is already working in your business and spend more time on the highest-leverage activities. Key takeaways: Your next stage of...
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Episode 5 | The Only Reason People Buy
In this episode, Jonathan breaks down why people ultimately make buying decisions based on how they feel, and why the way you make clients feel can matter more than the features of your offer. Key takeaways: People often make decisions based on feeling, then rationalize them afterward. Build…
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Episode 4 | Work Less, Make More
In this episode, Jonathan breaks down how the 80/20 principle helped them grow from a $100k business to over $400k while working significantly less. Key takeaways: Identify the 20% of your work creating most of your results. Stop spending your best time on low-value tasks. Eliminate, automate, or...
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Episode 3 | The Filter You Need to Sell Effectively
In this episode, Jonathan breaks down why every business needs a clear pricing floor. It starts with knowing how much you want to make and how much you want to work, then using that number to filter for the right opportunities instead of constantly lowering your prices. Key takeaways: Know how…
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Episode 2 | Stop Asking for Budget, Ask This Instead
In this episode, Jonathan explains why asking a client for their budget can limit the sales conversation before you fully understand what they are trying to achieve. Instead, he recommends focusing on the client’s desired outcome, the value of that outcome, and how your work can help them get...
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Episode 1 | Why Your Goals Need Constraints
In this episode, Jonathan breaks down why the right constraints can help you reach your goals faster. Instead of limiting what you believe is possible, the idea is to put stronger filters around how you spend your time, energy, and attention. You'll learn how to: Define a clearer outcome so your...
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The Pricing Filter Every Creative Business Needs
In this episode, we break down the four levels of pricing your creative work and how to move away from guessing, competing on price, and taking on work that doesn't align with your goals. You'll learn: The four levels of pricing for creative businesses Why pricing based on competitors can keep…
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The Business Books that Actually Help Creatives
A lot of business owners keep looking for the next quick tip, but sometimes the better answer is to sit with the right book. In this episode, we’re talking about how reading has helped us think differently about business, make better decisions, and work through the things we are actively trying…
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How We Closed a $22K Wedding Without a Sales Call
Most creatives make sales harder than they need to be. In this episode, we’re sharing how a $22,000 wedding booked with only two emails, no sales call, no chasing, and no over-explaining. It all comes back to one simple idea: people don’t always need more information. Sometimes, they just need a...
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How Creatives Can Sell Without A Script
In the newest episode of The Value Impact Season 2, The Hugos (Jessica and Jonathan) talk about why great sales starts with better listening. Instead of trying to follow the perfect script, Jonathan shares why creatives should approach conversations more like a "creative therapist", where someone...
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Act As If: Identity, Craft, and Building the Business You Want with Lance Nicoll
Episode Summary What if the fastest way to grow wasn’t by chasing more, but by showing up as the person you want to become? In this episode, Jonathan talks with photographer, teacher, and speaker Lance Nicoll about the long game of creative work. They unpack why identity drives craft, how to…
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Building with Conviction: The Long Game of Creativity with Garrett Richardson
Episode Summary In this episode, Jonathan Hugo sits down with photographer and brand strategist Garrett Richardson to talk about building a business rooted in clarity, community, and creative vision. Garrett shares how he navigated early seasons of hustle, what helped him slow down with…
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How to Build a Life-First Business: Michelle Norwood on Boundaries, Brand, and the Long Game
Episode Summary In this episode, Jonathan Hugo is joined by celebrated event designer and founder of Michelle Norwood Events, Michelle Norwood, for a raw and powerful conversation on what it really means to build a business around the life you want. Michelle shares her journey from the corporate...
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Building a Brand That Feels Like You: Kaitlyn Parker on Messaging, Momentum, and Creative Direction
Episode Summary In this episode, Jonathan Hugo sits down with copywriter, creative director, and founder of Copy Uncorked, Kaitlyn Parker. Together they explore the nuances of brand messaging, creative pivots, and how to write words that actually sound like you. Kaitlyn opens up about the...
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Samantha Leenheer on Why Time, Trust, and Listening Are Her Biggest Business Tools
Episode Summary In this episode, Jonathan sits down with Samantha Leenheer, founder of Kinetic Experiences and House of Joy, to explore how personal stories, intentional design, and thoughtful planning create unforgettable events. Samantha shares her journey from corporate marketing to founding…
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You Don’t Need to Do It Like Everyone Else: John Dolan on Creative Freedom
Episode Summary In this episode of The Value Impact, Jonathan sits down with iconic photographer John Dolan for a thoughtful conversation about art, trust, and showing up with intention. John shares how his approach to photography is rooted in presence, subtlety, and emotional honesty. From…
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The Art of Following Your Gut: Molly McCauley on Creativity, Confidence & Continuous Growth
Episode Summary In this episode of The Value Impact, Jonathan Hugo sits down with photographer and educator Molly McCauley to explore her journey from fashion and design to building a thriving career in the wedding photography industry. Molly shares how trusting her gut, embracing vulnerability,...
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ABOUT THIS SHOW
Growing on Purpose is about building a business that supports the life you actually want. Jonathan Hugo shares practical lessons from growing businesses, changing the way you think, and making more intentional decisions about work, money, and life.
HOSTED BY
Jonathan Hugo
CATEGORIES
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Frequently Asked Questions
How many episodes does Growing On Purpose have?
Growing On Purpose currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Growing On Purpose about?
Growing on Purpose is about building a business that supports the life you actually want. Jonathan Hugo shares practical lessons from growing businesses, changing the way you think, and making more intentional decisions about work, money, and life.
How often does Growing On Purpose release new episodes?
Growing On Purpose has 38 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Growing On Purpose?
You can listen to Growing On Purpose on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Growing On Purpose?
Growing On Purpose is created and hosted by Jonathan Hugo.
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