Episode 2: Systemizing Sales and Marketing, with Mario D'Aquila

Curtis and Tom are rejoined by guest Mario D'Aquila, Chief Operating Officer of Assisted Living Services, for Part Two of our multi-chapter success story. In Chapter Two, Mario discusses why and how creating systems led to ultimate sales and marketing success, including the implementation of a CRM and the rigor applied to its adherence. Lesson Learned: Software alone, without processes and systems, will not solve sales and marketing. The CRM is the tool; it is the people and their compliance that will determine success of failure.