Episode 2 — They Only Call You
from That's Not Growth Hosted by 37 Business Planning
Your three biggest customers ask for you by name, and you take it as a compliment. In episode two of the owner dependence arc, John Oestreich looks at what it means when the relationships that keep the lights on belong to a person instead of a company, why that feels like strength right up until it isn't, and what someone outside the business sees when they look at your customer list.
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This episode is 18 minutes long.
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This episode was published on October 4, 2026.
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