Skip to content
That's Not Growth podcast artwork

PODCAST · business

That's Not Growth

by 37 Business Planning

Most owners of businesses between $2M and $50M are told the answer to every problem is growth. Growth isn't the goal. A business that gives you options is the goal. In this weekly production, John Oestreich of 37 Business Planning brings decades of experience helping business owners see what’s really getting in the way of growth. From cash flow and pricing to operations, leadership, market position, and owner dependence, John challenges the idea that more revenue, more activity, or more hustle automatically means a healthier business. More revenue isn’t always growth. More activity isn’t growth. Let’s talk about what is.

Publisher-supplied feed metadata · PodParley refreshed Oct 18, 2026 · Source feed

Episodes

  1. Episode 4 — The Bank Wants Your Signature

    Every line of credit, every bond, every equipment note has your name on it personally, and you've stopped thinking about that as anything but normal. Episode four of the owner dependence arc is about why the business keeps needing you to stand behind it, what that says about how cash moves…

    more
  2. Episode 3 — It's All in Your Head

    You can price a job in your head faster than your best estimator can open the spreadsheet, and that is exactly the problem. Episode three of the owner dependence arc is about the knowledge that never got written down, why it feels like expertise instead of a gap, and what it does to a business...

  3. Episode 2 — They Only Call You

    Your three biggest customers ask for you by name, and you take it as a compliment. In episode two of the owner dependence arc, John Oestreich looks at what it means when the relationships that keep the lights on belong to a person instead of a company, why that feels like strength right up until…

    more
  4. Episode 1 - That's Not a Business. That's a Job.

    If every approval, every price, and every hard customer call still lands on your desk, the business has a ceiling, and it is exactly the size of your calendar. In the first episode of That's Not Growth, John Oestreich of 37 Business Planning names the most felt and least understood of the eight...

  5. That's Not Growth- Trailer

    Most owners of businesses between $2M and $50M are told the answer to every problem is growth. Growth isn't the goal. A business that gives you options is. In this 90-second introduction, John Oestreich of 37 Business Planning explains what the show does: one thing per episode, what it feels like...

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

Most owners of businesses between $2M and $50M are told the answer to every problem is growth. Growth isn't the goal. A business that gives you options is the goal. In this weekly production, John Oestreich of 37 Business Planning brings decades of experience helping business owners see what’s really getting in the way of growth.

From cash flow and pricing to operations, leadership, market position, and owner dependence, John challenges the idea that more revenue, more activity, or more hustle automatically means a healthier business.

More revenue isn’t always growth. More activity isn’t growth. Let’s talk about what is.

HOSTED BY

37 Business Planning

Frequently Asked Questions

How many episodes does That's Not Growth have?

That's Not Growth currently has 5 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is That's Not Growth about?

Most owners of businesses between $2M and $50M are told the answer to every problem is growth. Growth isn't the goal. A business that gives you options is the goal. In this weekly production, John Oestreich of 37 Business Planning brings decades of experience helping business owners see what’s...

How often does That's Not Growth release new episodes?

That's Not Growth has 5 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to That's Not Growth?

You can listen to That's Not Growth on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts That's Not Growth?

That's Not Growth is created and hosted by 37 Business Planning.
URL copied to clipboard!