Episode #2: Threads breaks the internet. Celebrity-branded booze. Introducing the NBA Cup. Prime Day Dupes. Nikon goes anti-AI

Everyone logged on to Threads last week, but will they stay on? Celebrities keep launching more alcohol brands during the sober-curious movement. NBA evolves once again with the In-Season Tournament, but are they solving problems or creating new ones? More retailers want their fair share of the Prime Day Pie. And Nikon doubles-down on the real world while everyone chases after AI. Listen in for an for a hot take on the GOAT of all GOATs.