EPISODE 2: Why the AI Guy Wants Your Timesheets

Callum has noticed a pattern to some of his recent AI engagements with agencies. It’s a surprising one and hardly glamorous - digging meaningful data out of their timesheet system. In this episode Gareth, a 30-year timesheet veteran, interviews Callum on why the AI lead, of all people, wants agencies to keep recording time - and why ‘AI means we don’t need timesheets’ is exactly the wrong lesson to draw. They get into what that timesheet data is actually extracted for, where AI genuinely will make time recording irrelevant, and why an agency with no data on its biggest cost line - human hours - is starting its AI journey from the worst possible place. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thestandoutagencypodcast.substack.com