Episode 2: 'You don't usually think about what customers do after they buy your product'

Episode 2 of the Switching Gear podcast dives into the process of discovery and ideation. How can you put yourself in your customer’s shoes to gain insight into their pains and gains? How can you turn these insights into an initial circular business model concept? Join Asket, Lindex, ETP and Kuyichi and Circle Economy hosts, Gwen Cunningham and Hélène Smits, as they reflect on their own experience learning more about their customers.