PODCAST · business
The Switching Gear Podcast
by Circle Economy
The Switching Gear Podcast tells the story of four brands on their journey to launch rental and resale business models. All four brands participated in the Switching Gear project, which took them on a circular innovation process to help them design and launch circular business models that are financially competitive, impact-driven and that delight and engage the user.This innovation process—and all the resources to support it— are available in the Circular Toolbox. This podcast is a companion to the toolbox, but can also be enjoyed independently.Learn more on thecirculartoolbox.com
Episodes
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Bonus: 'The whole idea was that we should figure this out for ourselves'
This bonus episode of the Switching Gear podcast explores the value of the circular innovation process in gaining fresh perspectives, keeping focus and momentum, taking an evidence -based approach to concept development, aligning teams around a shared vision and more. Our brands also share their...
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Episode 5: 'You can lead a horse to water, but you can't make it drink'
Episode 5 of the Switching Gear podcast follows our brands as they define a clear messaging to the outside world, tackle any loose threads in their pilot planning and set Objectives, Key Results and Initiatives towards eventual scaling. Join Asket, Lindex, ETP and Kuyichi and Circle Economy…
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Episode 4: 'From an environmental perspective, cannibalisation is the whole idea'
Episode 4 of the Switching Gear podcast is all about fine-tuning the business model for rental and resale. Now that you have a clearer picture of how your concept will work in reality, it is time to understand in finer detail what processes, systems and capabilities are needed to bring the value...
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Episode 3: 'Most ideas will fail, even if competently executed'
Episode 3 of the Switching Gear podcast reflects on an exciting step in the process: prototyping your concept. Developing and running prototypes is essential to quickly and cheaply gather data and insights and to reveal any problems with the current concept design. But, as this episode explores,...
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Episode 2: 'You don't usually think about what customers do after they buy your product'
Episode 2 of the Switching Gear podcast dives into the process of discovery and ideation. How can you put yourself in your customer’s shoes to gain insight into their pains and gains? How can you turn these insights into an initial circular business model concept? Join Asket, Lindex, ETP and...
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Episode 1: 'Our whole mission is about decreasing consumption'
Episode 1 of the Switching Gear podcast charts the very beginning of the journey: the start-up phase. This is a make or break moment for many—when nothing has started, but everything can be lost; when you need to convince others that this is a worthwhile pursuit, free up the resources to make it...
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ABOUT THIS SHOW
The Switching Gear Podcast tells the story of four brands on their journey to launch rental and resale business models. All four brands participated in the Switching Gear project, which took them on a circular innovation process to help them design and launch circular business models that are financially competitive, impact-driven and that delight and engage the user.This innovation process—and all the resources to support it— are available in the Circular Toolbox. This podcast is a companion to the toolbox, but can also be enjoyed independently.Learn more on thecirculartoolbox.com
HOSTED BY
Circle Economy
CATEGORIES
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