Episode 20 - Building a Business That Fits Your Life (Not the Other Way Around)

In this episode, Coley sits down with her friend of 20+ years, Fallon Liles who is a wife, mom of 4 boys, and co-owner with her husband of Gather Projects Design for an honest conversation about building a business that truly aligns with the life you want to live. Having shared years of friendship, seasons of growth, and real life together, Coley and Fallon go deep into what it looks like to evolve as a founder without losing your why. Fallon opens up about intentionally keeping her client roster small so she can fully pour into her work, protect her family life, and design her days with purpose and not pressure. They talk candidly about self-doubt that creeps in as you step into new roles, cast bigger visions, and make daily decisions as a business owner. From mom-guilt and time freedom to creative fulfillment and the noise of expectations the world places on women, this conversation is a reminder that there is no single "right" way to do business—or life. This episode is about self-realization, staying aligned with your values, and giving yourself permission to build something you love in every season. Wherever you are on your entrepreneurial journey, let this conversation ground you, encourage you to trust yourself, and remind you to keep championing the women alongside you. Build the business. Live the life. Stay true to who you are. Tits Up!