Episode 20: Chris Ryan & Leah Parillo (SIX Marketing)

In this episode, our host Mike Nelson interviews Chris Ryan and Leah Parillo - the "Supreme Commander" and "Purveyor of Fun" respectively at SIX Marketing! Marketing can often be a challenge for burgeoning and experienced businesses alike, and these two have no shortage of advice to offer and strategies to implement! How can their expertise help YOUR business? Take a listen and find out! A SARATOGA BUSINESS REPORT PRODUCTION NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, SaratogaBride.com LLC, Saratoga TODAY, Glens Falls TODAY, or Spa City Digital. 00:07 - Introduction 00:45 - Not a Marketing Agency; A Growth Agency! 04:02 - The Start of SIX 06:48 - What’s Special About the SIX Approach? 08:50 - What Makes a Business Thrive?.. There’s No Single Answer, But SIX Has Them All! 12:25 - The Influencer Market… Is There Value on a Local Level? 15:39 - What’s My Company’s Next Step? 18:08 - The TikTok Bubble 20:11 - Is Having a Social Media Presence Worth It? 24:37 - Lead Generation vs. Brand Awareness 27:55 - Shoutout to EOS! 28:54 - The Data Privacy Boogeyman: Gather All You Can! 31:15 - The Shiny, Happy, Positive Trend of 2023 33:26 - SCRAPPYYYYYYY!!! 34:32 - DISC Assessments: Learn to Communicate! 38:20 - In-Person Connections Are on the Rise! 40:13 - Closing Remarks: How to Get in Touch