Episode 20 - Podcasting to Build Your Audience with Lynsay Gould

In this insightful episode, we dive deep into the world of podcasting with expert guidance on strategy, content creation, monetization, and leveraging a podcast for business growth. Whether you're just starting or looking to refine your approach, this episode is packed with practical advice to help you create a successful and sustainable podcast.What You'll Learn in This Episode:Why starting with a clear strategy is more important than investing in equipment.How batch recording can streamline your workflow and improve consistency.The pros and cons of solo vs. interview-style podcast formats.Different monetization strategies to generate income from your podcast.The unexpected benefits of podcasting, including networking and business growth.Memorable Quotes:"A podcast without a strategy is just noise—clarity is what turns it into a powerful tool.""Batch recording isn’t just about efficiency; it’s about staying consistent without the burnout.""Solo episodes build authority, interviews build relationships—both are valuable, but don’t lose your voice.""Monetization isn’t just about ads and sponsorships—your podcast can be a gateway to bigger business opportunities.""The best part of podcasting? The unexpected connections that turn into lifelong business relationships."Resources and Links:The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.Connect with Lynsay Gould:Lynsay Gould’s LinkedIn PageLynsay Gould’s Podcast Agency’s InstagramYou Are Invited!Are you so caught up in the day-to-day running of your business that you’re not taking the time to step back, reflect, and strategically plan for the growth you dream of? Join me for my Supercharge Your Month workshop—an action-packed 60-minute clarity and strategy session, the first Tuesday of the month at 10 AM.🚀 In this high-energy session, we’ll kickstart your month with power and purpose.✅ FREE for first-time attendees: Register here✅ £97 if you’ve attended before: Secure your spotI can’t wait to see you there!You are invited to a free business audit!Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential. If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is. Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-auditConnect with Ruth on LinkedInhttps://www.linkedin.com/in/ruth-ferreira-65724126/Intrigued how Ruth can help you grow your business?Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-callSubscribe Now:If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs.Get ready to learn, implement, and take your business to the next level!