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Episode 20: Real men use moisturiser: When will the male beauty industry get it right? episode artwork

EPISODE · Oct 21, 2019 · 34 MIN

Episode 20: Real men use moisturiser: When will the male beauty industry get it right?

from Mintel Little Conversation

While male grooming is on the rise, most men's bathroom cabinets are still a barren wasteland, occupied by only generic moisturiser, sad deodorant and a razor. Is that because men are not being catered for or because they simply don't care? Either way, the potential of the male grooming category isn't fully being met. Brands have an opportunity to stand out by going beyond the stereotypes of 'masculine' packaging and messaging, and athlete endorsements. Meanwhile, inclusive and genderless messages around body positivity, self confidence and mental health could resonate more than promises of strength and sex appeal.Host: Andrew McDougall (Associate Director, Beauty & Personal Care)Guests: Alex Fisher (Global Skincare Analyst),Margaux Caron (Global Beauty Analyst)

What this episode covers

While male grooming is on the rise, most men's bathroom cabinets are still a barren wasteland, occupied by only generic moisturiser, sad deodorant and a razor. Is that because men are not being catered for or because they simply don't care? Either way, the potential of the male grooming category isn't fully being met. Brands have an opportunity to stand out by going beyond the stereotypes of 'masculine' packaging and messaging, and athlete endorsements. Meanwhile, inclusive and genderless messages around body positivity, self confidence and mental health could resonate more than promises of strength and sex appeal. Host: Andrew McDougall (Associate Director, Beauty & Personal Care) Guests: Alex Fisher (Global Skincare Analyst), Margaux Caron (Global Beauty Analyst)

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Episode 20: Real men use moisturiser: When will the male beauty industry get it right?

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Frequently Asked Questions

How long is this episode of Mintel Little Conversation?

This episode is 34 minutes long.

When was this Mintel Little Conversation episode published?

This episode was published on October 21, 2019.

What is this episode about?

While male grooming is on the rise, most men's bathroom cabinets are still a barren wasteland, occupied by only generic moisturiser, sad deodorant and a razor. Is that because men are not being catered for or because they simply don't care? Either...

Can I download this Mintel Little Conversation episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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