Episode 200: The 5-Day Donor Challenge Funnel That Builds Buzz (on Autopilot)

What do Peloton workouts, Bible reading plans, and TikTok challenges all have in common? They keep people coming back — not because they’re long, but because they’re structured. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use that same concept to build a 5-day donor challenge funnel that creates excitement, forms giving habits, and grows donations — all on autopilot. Using the framework Hook. Habit. Harvest., you’ll learn how to: 1️⃣ Hook: Create irresistible invites that get donors to join your challenge. 2️⃣ Habit: Design short, story-driven daily actions that build consistency and connection. 3️⃣ Harvest: Automate the funnel in tools like DonorBooks or GoHighLevel so it runs anytime. Tom shares real examples of nonprofits turning short campaigns into long-term recurring giving, and gives you ready-to-use ChatGPT prompts to write your email series and workflow instantly. Whether you’re a small nonprofit or scaling fast, this episode will help you turn quick engagement into lasting impact — without adding more to your plate. Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday