Episode 200: The Power of Branding with Dennis Field

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesEpisode 1: Dennis FieldEpisode 50: Becoming a Brand Evangelist with Dennis FieldInVision — one of the most popular product design platforms, where Dennis worksHappy Patron — Dennis’s productFundamental UI Design — Jane’s InVision courseWhat is Employee Branding? Why Does Your Company Need It? — an article by Migs BassigStart With Why — a popular book by Simon Sinek, Jane’s favoriteCulture Amp — an employee branding and amplification toolWho Gives a Crap — an outstanding brand of organic toilet paperHomesick Candles — a unique candle company (another great example of brand storytelling)Episode 178: Your Personal Design Style with Meg LewisEpisode 169: Building Your Brand with Austin ChurchFreehand — InVision’s free whiteboard featureiamdennisfield.com — Dennis’s personal websiteFollow Dennis on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.