Episode 201 / Simon Peel / Haleon / VP Global Media

How can brands find a competitive advantage in a world where shiny new objects distract us? Should we go back to analog marketing? Or is there a way to combine traditional media and the metaverse? Simon Peel is the VP of Global Media at Haleon. In the latest episode of the podcast, he talks about the importance of traditional media thinking, his favourite marketing books, and his top advice to new marketers, including how to keep messaging simple and "behave like a human." All episodes here - https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast