Episode 205: Creating a New Category for a Brand Launch

In this episode, I sit down with Sally Mueller of Womaness. Sally is the CEO & Co-Founder of Womaness. Womaness is about modernizing menopause through education and community. Sally spent her 35+ year career building brands for women. Sally spent a big part of her career at Target as a merchant and marketing looking over apparel marketing and design partnerships. Created her own business and helped build Who What Wear as a fashion & media company into an apparel company which was at Target. Sally also created Versed, a clean affordable skin care brand. She launched Womaness in 2021.   Sally shares her knowledge from her career and how this has helped her with Womaness.   Podcast Outline & Order   02:35 Monique Background story on meeting Sally 04:24 How did you get the idea for Womaness? 13:06 Can you talk about some of the benefits and challenges in creating a category? 20:00 How do you know if new products are working when you are a new brand? 23:00 How do you know that you've priced an item correctly? 28:30 What's the biggest learning this go around in creating a new brand? 34:00 Tips that are low cost/no cost     Follow Us on LinkedIn: Sally Mueller Monique Benoit   Womaness Menopause, Meet Your Match: Womaness is a high-performance collection of modern menopause products created by women for women that offer solutions from head to toe (and everything in between). http://www.womaness.com   The Emerson Group The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Our services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.