Episode 207 / Catriona Walkerden / Logicalis / VP, Global Marketing

Now the VP for Global Marketing at Logicalis, Catriona Walkerden has worked in technology for over 20 years and learnt how to create a human first approach to marketing. One of her top marketing tips is about making advertising and marketing a more pleasurable experience for the end consumer, while her Shiny New Object is sustainability in marketing. On the latest podcast episode, we hear why sustainability has become the unwritten mandatory brand value and what organisations can do to use that to their advantage. How do you shape the narrative around your green initiatives all while avoiding green washing? And what are the first steps towards a positive, planet-conscious way of working? Hear more from Catriona in this week's episode.