Episode 207: How should publishers think about Platform w/ Guy LeCharles Gonzalez?

It is oft repeated that an author needs to already be famous in order to publish a book. This week on the pod, we are rejoined by Guy LeCharles Gonzalez who walks us through the reality of this situation and turns the tables a bit. What is a platform? Why is it important? What are its primary functions? What should an author look for in a publisher's platform? What should an author build in their own platform? How should a publisher build their platform?  Is this the case? ************Thank you for watching the People's Guide to Publishing vlogcast!  Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0...Find us on social mediaFacebook: http://facebook.com/microcosmpublishingTwitter: http://twitter.com/microcosmmmInstagram: http://instagram.com/microcosm_pub************