Episode 21: BD Book...Top 3 Tactics from David Lechosa's new book "The Prospecting Playbook"

from What is Business Development? · host GBDA

Learn the top 3 BD tactics from David Lechosa’s new book, ⁠The Prospecting Playbook: : Generate Leads, Build Relationships, and Close More Deals on Amazon at: https://a.co/d/foh3j2O * Follow David Lechosa on ⁠LinkedIn⁠ https://www.linkedin.com/in/david-lechosa-3b39ab108/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at ⁠https://www.GBDAssociation.org⁠ * Subscribe to our free newsletter on ⁠Substack⁠ at: https://cgomagazine.substack.com/ * Subscribe to our free newsletter on ⁠LinkedIn⁠ at: https://www.linkedin.com/company/cgomagazine/ * Follow GBDA on ⁠LinkedIn⁠ at: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com/subscribe

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This episode was published on April 16, 2025.

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