Episode 21: Podcasting Production and Promotion, with Jeff Large

Tom (especially) and Curtis are thrilled to welcome guest Jeff Large, CEO and founder of Come Alive Creative to the podcast to talk about....what else? — podcasting! They cover topics such as podcasting strategy, production considerations, and budgeting. Jeff emphasizes the importance of defining goals and target audience when starting and building a podcast. Important: consider this an investment in your brand and determine early on whether this is a DIY passion project or an honest-to-goodness marketing endeavor. Takeaways Finding the right fit for podcasting services involves understanding the goals and aligning them with the capabilities and resources available. Specializing in approach rather than industry can lead to better results, focusing on businesses that understand the importance of teaching, relational capacity, networking, and brand identity. Promotion and marketing are crucial for podcast success, and it involves a combination of owned, paid, and earned strategies to reach the target audience. Measuring success in podcasting goes beyond download numbers and focuses on factors like total listen-through, completion rates, and engagement with the audience. Personal podcasting projects can provide a creative outlet and a break from business-focused content, while board games offer a fun and engaging activity for families. VIDEO COURSE: Podcasting for Beginners (temporarily discounted) Jeff’s website: https://www.jefflarge.com Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jefflarge/