Episode 21: Rick Polito; Nutrition Business Journal Chief Editor on B2B PR

Leaving the Fast-Paced Newspaper World for the Political Waters of Trade Journalism. With 21 years in the newspaper industry before switching over to trade journalism, there couldn't be a better person to explain the differences between consumer and B2B PR. Rick Polito, Editor in Chief of the Nutrition Business Journal, talks us through how to get into the NBJ — presenting some tough ways of approaching the story angle, along with some tried and true B2B PR methods. Read the full recap at https://www.veracityagency.com/podcast/rick-polito/ Learn more about your ad choices. Visit megaphone.fm/adchoices