PODCAST · business
PR Talk
by Veracity
PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
Episodes
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DJ Wilson: Repost Women's Equality Day
Re-released and shortened interview with DJ Wilson, the head of KGW Media Group, for Women's Equality Day. Listen to episode 16 for the entire interview or visit https://www.veracityagency.com/podcast/podcast-dj-wilson/
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Minicast: How To Operate Like a Newsroom
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and photo opp ideas. See a full recap of the episode at www.veracityagency.com/podcast/how-to-operate-like-a-newsroom/
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Episode 36: Nigel Jaquiss: Willamette Week
The Willamette Week Pulitzer Prize winning reporter talks about investigative reporting, his background and why it's important to invest in relationships with scary reporters. Nigel is the reporter who took down Oregon Governor John Kitzhaber who used his position of power to benefit his fiance's...
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Episode 35: Malia Spencer: Portland Business Journal
PR Talk Interview with the Portland Business Journal's Malia Spencer Recorded Live at PreGame, tech and startup reporter Malia Spencer share insights on how to get coverage in Portland, plus some new PR pet peeves and what exactly is a startup anyway? See a full recap of the episode at...
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Episode 34: Ciara Pressler: Pregame
Going Long with Ciara Pressler on Pregaming your PR | PR Talk Podcast by Veracity Ciara Pressler is a force of nature. Not only does she run Pregame — a training program for entrepreneurs who want to maximize their time, money, and opportunities — she's also published two books and has written...
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Episode 33: Zach Dundas: Portland Monthly
Zach Dundas, the Man Behind the Machine the is Portland Monthly. The Editor in Chief joins Veracity's PR Talk podcast providing guidance on when, how and what to pitch the magazine. See a full recap of the episode at www.veracityagency.com/podcast/zach-dundas/ Learn more about your ad choices....
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Episode 32: Dave Thompson: ODOT
Dave Thompson of ODOT Demystifying Crisis PR on PR Talk Podcast Oregon Department of Transportation PIO joins PR Talk podcast to talk crisis PR and share about PRSA Oregon's CommCon on May 18th. Guest Dave Thompson gives an inside look at the communications surrounding last summer's devastating...
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Episode 31: Greg Retsinas: KGW Media Group
6 Ways to Get Coverage on KGW with Greg Retsinas The swallowing of traditional journalism is passionately outlined on this episode of Veracity's #PRTalk Podcast. Including PR tips for broadcast, website and social media coverage. See a full recap of the episode at...
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Minicast: Amy Rosenberg on Thought Leadership
A 5-Point-Guide to Maximizing the "Brains" at Your Disposal for Thought Leadership There are many articles about how to become a thought leader. But if you're in credit union marketing or PR, you need to know how to position one of the many "brains" within your organization as a thought leader....
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Episode 30: Steve Strauss: USA Today
Mr.AllBiz delves into the intersection of small business and PR, talks about how to get into his columns, why small business should embrace PR and more. See a full recap of the episode at www.veracityagency.com/podcast/steve-strauss/
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Episode 29: Kent Lewis: Anvil Media, Inc.
Banished to the digital basement: Kent Lewis recounts his exile from PR with 5 ways a marketing firm owner uses PR to grow on this episode of the PR Talk Podcast. See a full recap of the episode at www.veracityagency.com/podcast/kent-lewis/ Learn more about your ad choices. Visit...
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Episode 28: Carolyn Shelby: Tribune Interactive
Links, Local PR, SEO and more on this episode of PR Talk with Carolyn Shelby, Director of SEO and SEM for Tribune Publishing. Recorded at the 2018 Engage Conference. See a full recap of the episode at www.veracityagency.com/podcast/carolyn-shelby/ Learn more about your ad choices. Visit...
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Episode 27: Kevin Getch: SEMpdx & Engage Conference
Kevin Getch of SEMpdx has us "Engaged" before the annual digital marketing conference hits Portland. In this episode you'll hear about: • All about SEMpdx & the Engage Conference • Symbiotic Relationship Between SEO & PR • How Webfor (Kevin's agency) infuses PR into digital See a full recap of…
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Episode 26: Amy Rosenberg Talks Local PR on The Zip
My interview with Megan Hannay from ZipSprout. Due to technical errors (uh…recording in a coffee shop…note to self…never do this again..)my final Seattle jag episode has been stalled. Hopefully, we'll be able to get it up and running for you because it was oh so good. With that said, I'm taking…
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Episode 25: Roger Valdez: Forbes Columnist
In the third leg of Amy's Seattle press jag she sits down with Roger Valdez, Director of Seattle for Growth by day and Forbes.com writer by night. Roger is the embodiment of Amy's two work passions—public relations and real estate. As the Director of Seattle for Growth, formerly Smart Growth...
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Episode 24: Emily Parkhurst: Editor in Chief Puget Sound Business Journal
Q & A with Puget Sound Business Journal Editor in Chief, Emily Parkhurst. In Episode 24, Emily gives us a lot of information about getting into the publication, how to pitch her and her reporters and what makes her open a PR pitch. See a full recap of the episode at...
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Episode 23: Su Ring & Joseph Suttner: New Day NW Producers
PR Talk goes on a Seattle "press jag" starting with a double interview with Su Ring and Joseph Suttner, segment producers of the entertainment and lifestyle show, New Day Northwest (New Day) for King5, Seattle's NBC affiliate. They share how to get on New Day including specifics on timing and…
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Episode 22: Gregory Day: Weekly Portland Podcast and KPTV's "The Dish" Host
Gregory Day of the Weekly Portland Podcast Offers an Education in Entrepreneurial Pursuit Gregory Day started the Weekly Portland Podcast about two years ago for reasons that have morphed over time. He eventually realized that podcasting was the best format to truly capture the essence of the...
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Episode 21: Rick Polito; Nutrition Business Journal Chief Editor on B2B PR
Leaving the Fast-Paced Newspaper World for the Political Waters of Trade Journalism. With 21 years in the newspaper industry before switching over to trade journalism, there couldn't be a better person to explain the differences between consumer and B2B PR. Rick Polito, Editor in Chief of the...
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Episode 20: Lizzy Acker: OregonLive Trending Team on Digital First Writing
Make no mistake. Lizzy Acker is a journalist. But in a nontraditional role for The Oregonian, Oregon's traditionally daily newspaper, Lizzy's role on the Trending Team is to rack up page-views on the newspaper's website, OregonLive. But there's always more, like: how she's written a book and a...
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Episode 19: Michelle Brence: Oregonian Editor Turns OHSU Content Strategist
Former Oregonian politics editor, Michelle Brence, recounts how she switched to the "dark side" by joining OHSU's content marketing department. Hear about her culture shock upon entering in a new field, the surprising similarities between marketing & journalism, and her dangerous work…
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Episode 18: Real Men Wear Pink With KINK FM's Corey & Mitch
The PR Talk crew hadn't chatted with anyone working in radio for a while, so Amy and Connor jumped at the opportunity to interview Corey Foley and Mitch Elliot from KINK FM. Read more https://www.veracityagency.com/podcast/corey-mitch/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 17: Both Sides of the Aisle with PRSA Oregon Pres., Colby Reade
If you've been listening to PR Talk recently, you might have learned about our new partnership with the Public Relations Society of America (PRSA) Oregon. But what you're probably more interested in is that PRSA Oregon's prez, Colby Reade, APR, has experience in both broadcast media and public...
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Episode 16: DJ Wilson, Leader of KGW Media Group, Right in Time for Women's Equality Day
DJ Wilson always wanted to run things. And run things she does as the head of KGW Media Group. We're honored to bring you this episode in time for Women's Equality Day this Saturday. https://www.veracityagency.com/podcast/podcast-dj-wilson/ Learn more about your ad choices. Visit...
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Episode 15: Mike Rosenberg: Creating Blog Post Ideas
Coming up with ideas on what to write about can be hard. However, with a method, some practice and help from your team, you'll have blog post topics galore. Connor speaks with Mike Rosenberg about this process and the tools you need to make it run smoothly....
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Episode 14: On the Go with Joe V. from KPTV
Despite the heat wave rolling through Portland, KPTV's "man-about-town," Joe V. made the time to sit down with us and run our show. Joe gave us some great tips for pitching his morning live shots. If you're lucky enough to work with him, you may even get multiple segments of coverage out of it!...
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Episode 13: Gary Stein: An Editor for the People
Gary Stein, Editor of the Lake Oswego Review, is unmatched in candor and positivity. Amy and Connor recently witnessed first-hand how dedicated Gary is to the community he works in. Beyond his affable and witty demeanor, you can feel Gary's passion cutting through your headphones in this…
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Episode 12: Our Own Slice of PIE: Rick Turoczy
If you run a Portland startup rooted in tech, there's a pretty good chance Rick Turoczy knows who you are. Rick's blog, Silicon Florist, has been around for over a decade, and is at the epicenter of the startup bloom in Portland. Although this episode of PR Talk digs into the Portland startup…
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Episode 11: Byron Beck: The Original Influencer
A spastic conversation with the Daddy of all Daddy Bears about everything from cannibalism and Go-Go dancing to being "paid to be gay" and celebrity sightings. We touch on less important things like how Portland is changing & taking journalism with it along with tips for PRs and pet peeves — oh...
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Episode 9: Editorial Calendars and Pitching Stories
In this throwback PR Talk episode, Connor and Amy get into the nitty gritty of editorial calendars — how to find them, how to use them and, oh yeah, what they even are! Editorial calendars can be a great lead to generating press for your company or client IF utilized correctly. Listen in to get...
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Episode 10: Eleni Kehagiaras on Sparking a Community Renaissance with Neighborhood Publications
Eleni Kehagiaras is a print-first kind of woman — her newspapers don't even have websites. And in a digitally dominated media landscape where publications largely dole out homogenized content, Eleni has made it her mission to reconnect to local storytellers with community-based businesses....
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Episode 8: Unlock the Mysteries of the Building & Construction Industry with Nick Bjork, DJC
For the real estate professionals, marketers or building enthusiasts listening to this episode, understand one thing: Nick Bjork is one of us. Currently the publisher of the Daily Journal of Commerce Oregon (DJC), Nick is responsible for the publication's overall management, but he didn't always...
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Episode 6: Getting in the Portland Business Journal: Editor Suzanne Stevens Reveals How
Nut graphs. PR Homework. And the worst possible day to call the PBJ. Editor Suzanne Stevens tells it all to Amy and Connor. Read an overview of the episode at https://www.veracityagency.com/podcast/suzanne-stevens-portland-business-journal/ Learn more about your ad choices. Visit...
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Episode 5: Dream Teams Collide with Mike & Amy from 99.5 The Wolf
Mike and Amy sit down with... Mike and Amy. The Veracity duo chat with the darlings of Portland's country music scene to discuss tips for PR pros, how the pair cut their teeth in radio and how working in country music has changed them....
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Episode 4: Double Dog Dare featuring KGW's(NBC) Cassidy Quinn
Amy and Connor sit down with Cassidy Quinn from KGW, Portland's NBC affiliate. This hour of gab is full of engaging stories about Cassidy's life as a busy media personality for three KGW shows and country music station, 98.7 The Bull. Cassidy walked through her busy schedule, giving real examples...
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Episode 3: Anna Hutson — Women & Digital Marketing
Impostor syndrome, blissful ignorance and creating your own destiny, Anna & Amy get into it all! Right in time for Engage, Portland's premier digital marketing conference which will feature about 40% women speakers on March 9th! Anna Huston started her digital marketing company, Avenue, last year...
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Episode 2: Oregon Ethics in Business Interview
Amy interviews Dick Clark, CEO of The Portland Clinic, and Mike Rosenberg, CEO of Veracity, about the Oregon Ethics in Business Awards. Dick and Mike serve on the organizing committee for the event. https://www.veracityagency.com/podcast/oregon-ethics-business-interview/ Learn more about your ad...
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Episode 1: 8 Elements Of A Good Blog Post
Mike and Connor discuss 8 elements that make for a successful blog post. See a full recap of the episode at https://www.veracityagency.com/podcast/8-elements-of-a-good-blog-post/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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ABOUT THIS SHOW
PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
HOSTED BY
Veracity
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