PR Talk

Re-released and shortened interview with DJ Wilson, the head of KGW Media Group, for Women's Equality Day. Listen to episode 16 for the entire interview or visit https://www.veracityagency.com/podcast/podcast-dj-wilson/

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and photo opp ideas. See a full recap of the episode at www.veracityagency.com/podcast/how-to-operate-like-a-newsroom/

The Willamette Week Pulitzer Prize winning reporter talks about investigative reporting, his background and why it's important to invest in relationships with scary reporters. Nigel is the reporter who took down Oregon Governor John Kitzhaber who used his position of power to benefit his fiance's business, resulting in the first resignation of an Oregon Governor because of a scandal. He broke Portland Mayor Sam Adams' romance with his 17 year old intern. And most notably he won a Pulitzer prize for unveiling the years of sexual abuse Oregon Governor Neil Goldschmidt inflicted on a 14 year old girl when he was Portland's Mayor. See a full recap of the episode at www.veracityagency.com/podcast/nigel-jaquiss/ Learn more about your ad choices. Visit megaphone.fm/adchoices

PR Talk Interview with the Portland Business Journal's Malia Spencer Recorded Live at PreGame, tech and startup reporter Malia Spencer share insights on how to get coverage in Portland, plus some new PR pet peeves and what exactly is a startup anyway? See a full recap of the episode at www.veracityagency.com/podcast/malia-spencer/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Going Long with Ciara Pressler on Pregaming your PR | PR Talk Podcast by Veracity Ciara Pressler is a force of nature. Not only does she run Pregame — a training program for entrepreneurs who want to maximize their time, money, and opportunities — she's also published two books and has written regularly for the Huffington Post. See a full recap of the episode at www.veracityagency.com/podcast/ciara-pressler/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Zach Dundas, the Man Behind the Machine the is Portland Monthly. The Editor in Chief joins Veracity's PR Talk podcast providing guidance on when, how and what to pitch the magazine. See a full recap of the episode at www.veracityagency.com/podcast/zach-dundas/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Thompson of ODOT Demystifying Crisis PR on PR Talk Podcast Oregon Department of Transportation PIO joins PR Talk podcast to talk crisis PR and share about PRSA Oregon's CommCon on May 18th. Guest Dave Thompson gives an inside look at the communications surrounding last summer's devastating Eagle Creek Fire in the Gorge. See a full recap of the episode at www.veracityagency.com/podcast/dave-thompson/ Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Ways to Get Coverage on KGW with Greg Retsinas The swallowing of traditional journalism is passionately outlined on this episode of Veracity's #PRTalk Podcast. Including PR tips for broadcast, website and social media coverage. See a full recap of the episode at www.veracityagency.com/podcast/greg-retsinas/ Learn more about your ad choices. Visit megaphone.fm/adchoices

A 5-Point-Guide to Maximizing the "Brains" at Your Disposal for Thought Leadership There are many articles about how to become a thought leader. But if you're in credit union marketing or PR, you need to know how to position one of the many "brains" within your organization as a thought leader. Listen, read or watch to learn how. See a full recap of the episode at https://www.veracityagency.com/podcast/thought-leadership/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Mr.AllBiz delves into the intersection of small business and PR, talks about how to get into his columns, why small business should embrace PR and more. See a full recap of the episode at www.veracityagency.com/podcast/steve-strauss/

Banished to the digital basement: Kent Lewis recounts his exile from PR with 5 ways a marketing firm owner uses PR to grow on this episode of the PR Talk Podcast. See a full recap of the episode at www.veracityagency.com/podcast/kent-lewis/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Links, Local PR, SEO and more on this episode of PR Talk with Carolyn Shelby, Director of SEO and SEM for Tribune Publishing. Recorded at the 2018 Engage Conference. See a full recap of the episode at www.veracityagency.com/podcast/carolyn-shelby/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin Getch of SEMpdx has us "Engaged" before the annual digital marketing conference hits Portland. In this episode you'll hear about: • All about SEMpdx & the Engage Conference • Symbiotic Relationship Between SEO & PR • How Webfor (Kevin's agency) infuses PR into digital See a full recap of the episode at www.veracityagency.com/podcast/kevin-getch/ Learn more about your ad choices. Visit megaphone.fm/adchoices

My interview with Megan Hannay from ZipSprout. Due to technical errors (uh…recording in a coffee shop…note to self…never do this again..)my final Seattle jag episode has been stalled. Hopefully, we'll be able to get it up and running for you because it was oh so good. With that said, I'm taking the opportunity to share a past interview featuring yours truly on the ZipSprout podcast. Local public relations tips, the launch of Veracity, Amy's background and more. See a full recap of the episode at https://www.veracityagency.com/podcast/local-pr-with-the-zip/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In the third leg of Amy's Seattle press jag she sits down with Roger Valdez, Director of Seattle for Growth by day and Forbes.com writer by night. Roger is the embodiment of Amy's two work passions—public relations and real estate. As the Director of Seattle for Growth, formerly Smart Growth Seattle, Roger has been advocating for more housing options in every Seattle-area neighborhood for all kinds of incomes, from micro-housing to mansions and tenant housing to owner-occupied. In this episode you'll hear about: • How the Press Affects Consumer Sentiment • Waging a Press War: Advocacy versus PR • What is Good Journalism? • Getting in Roger's Forbes Column See a full recap of the episode at www.veracityagency.com/podcast/roger-valdez/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Q & A with Puget Sound Business Journal Editor in Chief, Emily Parkhurst. In Episode 24, Emily gives us a lot of information about getting into the publication, how to pitch her and her reporters and what makes her open a PR pitch. See a full recap of the episode at www.veracityagency.com/emily-parkhurst/ Learn more about your ad choices. Visit megaphone.fm/adchoices

PR Talk goes on a Seattle "press jag" starting with a double interview with Su Ring and Joseph Suttner, segment producers of the entertainment and lifestyle show, New Day Northwest (New Day) for King5, Seattle's NBC affiliate. They share how to get on New Day including specifics on timing and what you should (and should not) include in your pitch. See a full recap of the episode at https://www.veracityagency.com/new-day-nw/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Gregory Day of the Weekly Portland Podcast Offers an Education in Entrepreneurial Pursuit Gregory Day started the Weekly Portland Podcast about two years ago for reasons that have morphed over time. He eventually realized that podcasting was the best format to truly capture the essence of the person being interviewed. He wanted to portray the interesting people of Portland in a non-comedic way that remained light-hearted and professional. Read the full recap at www.veracityagency.com/podcast/gregory-day/ Show Notes: Gregory Day is the producer and host of The Weekly Portland Podcast, and The Dish on KPTV's More Good Day Oregon. In his show, The Weekly Portland Podcast Gregory features TED speakers, creatives, industry leaders & entrepreneurs. In this episode of PR Talk, Amy and Gregory talk about podcasting as Gregory shares its importance and how listening to a podcast becomes a tool to continuously learn and build up knowledge. He also shares tips and advice on how to PR consultants can take advantage of the growing podcast platform. Check out these episode highlights: 03:00 Gregory shares how and why he started The Weekly Portland Podcast 04:25 Gregory's transition journey from YouTube videos to a podcast 08:08 Gregory's work history 09:31 How The Weekly Portland Podcast helps grow Portland's publicity 10:36 Podcast as a learning tool to build knowledge 12:23 Reasons for success for a podcast that is about creator's passion and interest 14:16 Gregory on booking and qualifying his podcast guests 25:13 His life's journey: struggles and successes moving from England to the United States 28:31 Gregory's top tips for PR people on setting up their Podcast shows and how they can take advantage of the growing platform 40:49 Importance of persistence according to Gregory Learn more about your ad choices. Visit megaphone.fm/adchoices

Leaving the Fast-Paced Newspaper World for the Political Waters of Trade Journalism. With 21 years in the newspaper industry before switching over to trade journalism, there couldn't be a better person to explain the differences between consumer and B2B PR. Rick Polito, Editor in Chief of the Nutrition Business Journal, talks us through how to get into the NBJ — presenting some tough ways of approaching the story angle, along with some tried and true B2B PR methods. Read the full recap at https://www.veracityagency.com/podcast/rick-polito/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Make no mistake. Lizzy Acker is a journalist. But in a nontraditional role for The Oregonian, Oregon's traditionally daily newspaper, Lizzy's role on the Trending Team is to rack up page-views on the newspaper's website, OregonLive. But there's always more, like: how she's written a book and a zine, following a boy, creating her own jobs, social media for Portland's beloved Powell's, and "selling out" for her audience. Lizzy Acker is responsible for driving page views to Oregon's largest daily newspaper's website, OregonLive. For just over a year, she's been combining her creative, personal voice with journalistic integrity in her role as a reporter on the Oregonian's trending news team, "the most fun team to be on," according to Lizzy. The trending team must hold strong value among the ranks of a publication that branded itself as "digital first" after shocking long-term subscribers by slashing its daily home delivery options in 2013. This new approach for the Oregonian requires a different kind of writing that can be quickly measured by clicks, shares and comments — pointing to a reporter's effective or ineffective writing. Website news writing versus traditional news writing Reporters traditionally plunge into their reporting, coming up for air sometimes months or years later with meaningful stories impacting many people. However, these long-lead stories might not attract a ton of page-views which seem to come from quick writing that is often related to what's going on right this instant. What's different about Lizzy's role is that she's directly tasked with writing for her audience, rather than telling the news. This approach has many traditional reporters aghast. But Lizzy doesn't believe that considering her audience before setting forth is "selling out." She attempts to continually build her audience, a good thing for the Oregonian who is in the business of attracting eyeballs to content. While all of her posts end up on OregonLive, a select few make it into the paper. She loves this, saying "its cool to see your name in the paper." Sometimes the only way she knows her words graced the dinosaur pages is how her audience connects, getting more phone calls and emails from readers as opposed to the usual online comments. Full recap at https://www.veracityagency.com/public-relations/lizzy-acker/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Former Oregonian politics editor, Michelle Brence, recounts how she switched to the "dark side" by joining OHSU's content marketing department. Hear about her culture shock upon entering in a new field, the surprising similarities between marketing & journalism, and her dangerous work investigating a Mexican drug cartel while at the Oregonian which landed her team a Pulitzer Prize nomination. Read a full summary at http://bit.ly/vprtalk  Learn more about your ad choices. Visit megaphone.fm/adchoices

The PR Talk crew hadn't chatted with anyone working in radio for a while, so Amy and Connor jumped at the opportunity to interview Corey Foley and Mitch Elliot from KINK FM. Read more https://www.veracityagency.com/podcast/corey-mitch/ Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been listening to PR Talk recently, you might have learned about our new partnership with the Public Relations Society of America (PRSA) Oregon. But what you're probably more interested in is that PRSA Oregon's prez, Colby Reade, APR, has experience in both broadcast media and public relations. So, of course we sat him down to capture this valuable perspective for you. https://www.veracityagency.com/podcast/colby-reade/ Learn more about your ad choices. Visit megaphone.fm/adchoices

DJ Wilson always wanted to run things. And run things she does as the head of KGW Media Group. We're honored to bring you this episode in time for Women's Equality Day this Saturday. https://www.veracityagency.com/podcast/podcast-dj-wilson/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Coming up with ideas on what to write about can be hard. However, with a method, some practice and help from your team, you'll have blog post topics galore. Connor speaks with Mike Rosenberg about this process and the tools you need to make it run smoothly. https://www.veracityagency.com/podcast/coming-up-with-blog-post-ideas/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Despite the heat wave rolling through Portland, KPTV's "man-about-town," Joe V. made the time to sit down with us and run our show. Joe gave us some great tips for pitching his morning live shots. If you're lucky enough to work with him, you may even get multiple segments of coverage out of it! Today's podcast is brought to you by PRSA Oregon. Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities — whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect. https://www.veracityagency.com/podcast/joe-v/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Gary Stein, Editor of the Lake Oswego Review, is unmatched in candor and positivity. Amy and Connor recently witnessed first-hand how dedicated Gary is to the community he works in. Beyond his affable and witty demeanor, you can feel Gary's passion cutting through your headphones in this interview. The Lake Oswego Review is a weekly newspaper, falling under the parental umbrella of Pamplin Media Group, which oversees 25 community newspapers throughout the Portland Metro area. Gary has served as Editor for three years. https://www.veracityagency.com/podcast/gary-stein/ Learn more about your ad choices. Visit megaphone.fm/adchoices

If you run a Portland startup rooted in tech, there's a pretty good chance Rick Turoczy knows who you are. Rick's blog, Silicon Florist, has been around for over a decade, and is at the epicenter of the startup bloom in Portland. Although this episode of PR Talk digs into the Portland startup scene and PIE's hand in it, Rick provided us with some great PR tips for small businesses looking to garner media coverage. https://www.veracityagency.com/podcast/rick-turoczy/ Learn more about your ad choices. Visit megaphone.fm/adchoices

A spastic conversation with the Daddy of all Daddy Bears about everything from cannibalism and Go-Go dancing to being "paid to be gay" and celebrity sightings. We touch on less important things like how Portland is changing & taking journalism with it along with tips for PRs and pet peeves — oh there are many! Enjoy yourself with this lively episode and you might even learn a little bit more about Connor and me, as Byron is the most inquisitive guest we've had on PR Talk. https://www.veracityagency.com/podcast/byron-beck/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this throwback PR Talk episode, Connor and Amy get into the nitty gritty of editorial calendars — how to find them, how to use them and, oh yeah, what they even are! Editorial calendars can be a great lead to generating press for your company or client IF utilized correctly. Listen in to get some advice! https://www.veracityagency.com/podcast/podcast-pitching-stories-using-editorial-calendars/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Eleni Kehagiaras is a print-first kind of woman — her newspapers don't even have websites. And in a digitally dominated media landscape where publications largely dole out homogenized content, Eleni has made it her mission to reconnect to local storytellers with community-based businesses. https://www.veracityagency.com/podcast/eleni-kehagiaras-community-newspapers/ Learn more about your ad choices. Visit megaphone.fm/adchoices

For the real estate professionals, marketers or building enthusiasts listening to this episode, understand one thing: Nick Bjork is one of us. Currently the publisher of the Daily Journal of Commerce Oregon (DJC), Nick is responsible for the publication's overall management, but he didn't always work behind the scenes — in addition to a stint selling real estate, he was a reporter once, too. Tune in to get 360 degrees of insight into the largest public notice paper in the nation. https://www.veracityagency.com/podcast/djc-publisher-nick-bjork/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nut graphs. PR Homework. And the worst possible day to call the PBJ. Editor Suzanne Stevens tells it all to Amy and Connor. Read an overview of the episode at https://www.veracityagency.com/podcast/suzanne-stevens-portland-business-journal/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike and Amy sit down with... Mike and Amy. The Veracity duo chat with the darlings of Portland's country music scene to discuss tips for PR pros, how the pair cut their teeth in radio and how working in country music has changed them. https://www.veracityagency.com/podcast/podcast-dream-teams-collide/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy and Connor sit down with Cassidy Quinn from KGW, Portland's NBC affiliate. This hour of gab is full of engaging stories about Cassidy's life as a busy media personality for three KGW shows and country music station, 98.7 The Bull. Cassidy walked through her busy schedule, giving real examples of what works and what doesn't work for PR. The general public would even be entertained to hear funny TV stories and learn how this "weird social media kid gets a job at a TV station and doesn't get fired." https://www.veracityagency.com/podcast/cassidy-quinn-2/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Impostor syndrome, blissful ignorance and creating your own destiny, Anna & Amy get into it all! Right in time for Engage, Portland's premier digital marketing conference which will feature about 40% women speakers on March 9th! Anna Huston started her digital marketing company, Avenue, last year and serves on the SEMpdx Board as the Engage Director. https://www.veracityagency.com/podcast/women-digital-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy interviews Dick Clark, CEO of The Portland Clinic, and Mike Rosenberg, CEO of Veracity, about the Oregon Ethics in Business Awards. Dick and Mike serve on the organizing committee for the event. https://www.veracityagency.com/podcast/oregon-ethics-business-interview/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike and Connor discuss 8 elements that make for a successful blog post. See a full recap of the episode at https://www.veracityagency.com/podcast/8-elements-of-a-good-blog-post/ Learn more about your ad choices. Visit megaphone.fm/adchoices