EPISODE · Dec 18, 2020 · 33 MIN
Episode 21 - What makes Starbucks great?
from Everybody hates your brand · host Voanehens Productions
Episode Notes0.00 - 0.20: An introduction to the podcast.0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.29.47 - 33.34: Outro.External links referenced:Jen's article on the psychology of Starbucks which features many articles and resources discussed in the podcast. CLICK HERE'Why Starbucks failed in Australia' by Leo Saini. CLICK HERE'How important is Starbuck's loyalty program? on the Motley Fool. CLICK HERE A summary of Robert Cialdini's 'Influence' book. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE
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What this episode covers
In this episode, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.
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Episode 21 - What makes Starbucks great?
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