Episode 210: What does it mean that Booktok represents 4% of book sales?

Over the past year, it was reported by a wide variety of sources that TikTok sells 3-25% of ALL books—about 90 million book purchases last year—by most estimates. This week on the pod, we take a look at the impacts of this and how social has come to replace traditional media, as well as what publishers can do in order to tap into this world, in addition to how much Colleen Hoover owes her booktokers. ************Thank you for watching the People's Guide to Publishing vlogcast!  Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9CFind us on social mediaFacebook: http://facebook.com/microcosmpublishingTwitter: http://twitter.com/microcosmmmInstagram: http://instagram.com/microcosm_pub************