Episode 219 / Jeric Griffin / Mars Petcare / Performance Marketing Manager

from Shiny New Object - a Marketing Podcast

In the latest episode we dive into what makes successful marketing when using AI - automation with human curation, according to our guest Jeric Griffin, Performance Marketing Manager at Mars Petcare. Find out why extreme automation kills the quality of your marketing outputs, how to avoid this with human curation, and a key difference for creative effectiveness: automation vs. optimisation. Hear how Mars works with Automated Creative to improve creative effectiveness and find out Jeric's top marketing tip and his best investment so far.

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This episode is 32 minutes long.

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This episode was published on July 25, 2023.

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