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Jan 11, 2019 44 min

Episode 22 Brian Jud

from How to Write a Business Book Hosted by Derek Lewis

An eye opening podcast on how to sell more books in places you would never think to sell. Brian Jud, an executive director at the Association of Publishers for Special Sales describes non bookstore marketing, selling to retailers, non-retailers, and companies that use books as promotional items. Brian explains how he started in this business and learned how to sell the books that he wrote, using them to become a speaker, using portions of them in promotional info for companies, and how to fit his books to the needs of each sale. He gives many resources for authors on marketing, learning about the publishing industry through booksellinguniversity.com and full service options @ APSS.org or bookmarketing.com.

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Episode 22 Brian Jud

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