PODCAST · arts
How to Write a Business Book
by Derek Lewis Books
Business authors need to know how to write, design, publish, and market business books. Derek Lewis and his guests tell you how.
Episodes
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The Husband & Wife Author Team Behind The Go-Give Marriage
John David Mann and Ana Gabriel Mann talk about their new book, The Go-Giver Marriage. From their website: For more than a decade, readers of The Go-Giver have been asking for a book on how to apply the philosophy at the heart of The Go-Giver to their personal relationships. From Go-Giver…
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John David Mann - "How to Write Good" & "Real Steel"
John David Mann - "How to Write Good" & "Real Steel" by Derek Lewis
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Todd Sattersten
Episode 23: The Philosophy Behind Todd Sattersten’s Immense Success in Creating & Publishing Bestselling Business Books In this episode, Todd shares insight and learnings from his publishing journey- from co-writing The 100 Best Business Books of All Time to working with Bard Press and its unique...
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Derek Lewis Interviews Publisher HarperCollins Leadership
HarperCollins Leadership is a fascinating twist on new publishing. I think of it as akin to a venture-backed startup: it has the resources, professionalism, and experience of its parent but acts like an indie publisher, giving a new twist to a fairly old business model. Publisher Jeff James and...
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Episode 22 Brian Jud
An eye opening podcast on how to sell more books in places you would never think to sell. Brian Jud, an executive director at the Association of Publishers for Special Sales describes non bookstore marketing, selling to retailers, non-retailers, and companies that use books as promotional items....
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Episode 21: Author of “This Book Means Business” by Alison Jones
In the business book genre, authors have precious few places to turn for help and advice. Fortunately, publishing partner and host of "The Extraordinary Business Book Club" Alison Jones just released _This Book Means Business_ and it's exactly what it promises to be: an all-in-one resource to…
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Season 2 Ep10: Roy Williams: bestselling author, the Wizard of Ads, and entrepreneurial genius
The Wizard of Ads was one of my virtual mentors when I began copywriting and has continued to be a man I admire as an entrepreneur, artist, and gem of a human soul. It was my privilege to have him on the show to talk about how the masters approached creativity, learn how he wrote his bestselling...
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Season 2 Ep9: The publishing industry's compass Jane Friedman on the divide between print v. digital
Jane Friedman is one of the most well known and well respected professionals in the publishing industry today. She's the author of Chicago Press's "The Business of Being a Writer" as well as "The Authors Guild Guide to E-Publishing." She writes a column for the trade publication "Publishers…
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Season 2 Ep8: Founder of Morgan James, the entrepreneurial publisher.
Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox. Then there's David Hancock, founder of a publishing house with an entrepreneurial approach to the business.
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Season 2 Ep7: The Most Experienced Ghostwriter in History: Claudia Suzanne
It's my genuine pleasure to interview my own ghostwriting mentor, Claudia Suzanne. She is the most experienced ghostwriter in history (that we know of), with upwards of 150 (!) "invisible credits" to her name. She's the creator of the Ghostwriting Professional Designation Program, recognized by…
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Season 2 Ep6: Author of forthcoming The Introvert’s Edge on Why He Wanted a Ghostwriter
Matthew Pollard talks about how he chose his publisher, what it's like to work with a literary agent, why he needed a ghostwriter, and how he's already marketing his book.
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Season 2 Ep5: Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketing
Few people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today.
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Season 2 Ep4: How a Mom-and-Pop Clothing Store Sparked a Bestselling Book
Clothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book "Hug Your Customers," what it's done for him and his business, and how it launched his second career.
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Season 2 Ep3: Leading the Business Book Industry's Leading Business
Sally Haldorson is a bona fide business-book lover. She serves as the General Manager of 800-CEO-READ, one the premier companies in the genre. Not only does she know the industry inside and out, but she's also a writer herself, having co-authored the 3rd edition of The 100 Best Business Books of...
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Season 2 Ep2: Grammar Girl Talks About Self-Editing and How She Wrote a Book from a Wall of Post-Its
Mignon Fogarty—better known as "Grammar Girl"—is helping our generation fall in love with writing. The creator and host of an immensely popular podcast, she is also the author of a number of books on writing, including Grammar Girl's Quick and Dirty Tips for Better Writing and Grammar Girl…
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Season 2 Ep1: Bestselling Publisher Ray Bard on 4 Things Every Business Book Should Do
Ray Bard is the founder of the business publishing house Bard Press. Over the last 30 years, half of Bard Press's books have been on bestseller lists, including The ONE Thing with over 1 million books sold and the all-time bestselling sales book in history, The Little Red Book of Selling with…
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Season 1 Episode 10: Derek Lewis on Banishing Fear as a Writer
Authors experience common fears: lack of confidence, rejection, and criticism, to name a few. Derek shares his thoughts on how to face them head on and push past those blocks that keep us from doing our work.
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Season 1 Episode 9:Author and Intellectual Property Rights Attorney Daniel Steven on Publishing Law
Daniel Steven is an intellectual property rights attorney. He represents all aspects of authors and people in media and intellectual property. Author of four books, Dan previously worked as a book editor and publisher. Listen to this podcast as Dan takes us through the complex (but crucial) world...
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Season 1 Episode 8: Michele DeFilippo on Book Design
Michele DeFilippo is an indie book publishing mentor who educates authors on better self-publishing, and author ofPublish Like the Pros. She’s also owner of 1106Design, which was recently named as the only full-service book design firm recommended by IngramSpark.
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Season 1 Episode 7: How Business Author Ed Gandia Landed On Amazon's Bestseller List
Ed Gandia is co-author of The Wealthy Freelancer and Business Coach and Strategist for freelance Writers and creative Professionals. He and his co-authors leveraged their existing businesses to write, publish and market their book at a time when the economy was taking a nosedive and the global...
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How to Craft Great Business Book Titles with Derek Lewis
Your book title can help make or break book sales. Derek explains why authors should invest time in creating the right title for their book and audience. He describes the criteria he uses to evaluate titles, some of the pitfalls authors face, and an exercise to get started on picking your book...
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Frequently Asked Questions
How many episodes does How to Write a Business Book have?
How to Write a Business Book currently has 21 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is How to Write a Business Book about?
Business authors need to know how to write, design, publish, and market business books. Derek Lewis and his guests tell you how.
How often does How to Write a Business Book release new episodes?
How to Write a Business Book has 21 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to How to Write a Business Book?
You can listen to How to Write a Business Book on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts How to Write a Business Book?
How to Write a Business Book is created and hosted by Derek Lewis Books.
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