Episode 22 - Coley's in the Hot Seat: She Talks Creativity, Clarity, and Becoming Fully CEO

​​In this special episode of TITS UP, the tables are turned and Jessica Wenger McPhaul steps into the host seat while putting Coley in the hot seat to unpack her creative process, her evolution, and the real story behind the businesses that shaped her. Coley shares her journey from lifelong hustler to intentional CEO. From becoming a mom and choosing to build a career alongside motherhood, to accidentally stumbling into entrepreneurship with Junk in the Trunk, her path was anything but linear. What started as two women feeling unsupported in business led to the unexpected birth of Foundress: a "side thing" that instantly became a movement. She opens up about launching The Vintage Arcadia just six weeks before COVID, the quiet that followed, and the hard but necessary transitions that came after selling both businesses. Foundress became hers in a new way and so did her responsibility to evolve. This conversation dives into the personal transformation required to build with intention. Coley speaks candidly about enlisting support from a therapist and business coach, confronting her lack of clarity, and finally locking in the systems that allow her business to run without her constant hustle. For the first time, she feels fully aligned: fully Coley, fully mom, & fully CEO. If you've ever built something before you were "ready," questioned your path, or craved clarity while carrying big ambition, this episode is your reminder: don't wait. Build it. And build it within community. Tits Up!