Episode 22: PPC in B2B, with Cory Lindholm

Curtis and Tom interview Cory Lindholm, a paid advertising expert, about the role of PPC advertising in B2B marketing. They discuss budgeting strategies, the importance of quality scores, and the value of data analysis in optimizing campaigns. Corey emphasizes the need for businesses to be willing to take risks and invest in PPC advertising, as it can generate high-quality leads and drive revenue. He also predicts that, as machine learning and predictive algorithms improve, advertisers will see better results and value from their PPC campaigns. Takeaways: PPC advertising is valuable for both consumer product goods and B2B professional services providers. Budgeting for PPC campaigns should consider factors such as average cost per click, conversion rates, and maximum cost per acquisition. Quality scores play a crucial role in determining the cost and effectiveness of PPC campaigns. Data analysis and visualization are essential for optimizing PPC campaigns and making informed decisions. Attribution tools and improved analytics platforms will enhance the accuracy and effectiveness of PPC advertising in the future. Cory's Website: adsbycory.com Cory on LinkedIn: https://www.linkedin.com/in/corylindholm/