Episode 220 / Jen Tanner / Accenture / Marketing Director

The latest podcast episode features Jen Tanner, Marketing Director at Accenture, talking about why a solid marketing strategy brief can become a game changer for B2B marketers. Listen to Jen's top tips, find out what new behaviour has changed the way she interacts with colleagues, and learn how to optimise the marketing strategy brief to back up new initiatives and secure funding and buy-in from the C-suite.