Episode 228 - The Trust Recession: Why Prospects Don't Buy Even When They Need You

Your prospects don't care about your solution. They're asking themselves one question—and you're missing it. Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a "trust recession," and how business owners can replace pressure-based sales tactics with a more human, trust-building approach so you can improve conversions without chasing prospects. Ari Galper is a leading voice in trust-based selling and the founder of AriAI, a trust-based AI sales and business growth platform. In this conversation, he explains why traditional selling has become commoditized and why prospects often decide whether to trust you as a person before they ever evaluate your solution. He also shares his "doctor, not pharmacist" mindset, breaks down how to use trust-based language in sales conversations, and explains why many business owners should focus on fixing conversion problems before trying to generate more leads. Ari's work is especially relevant for low-volume, high-margin businesses with longer sales cycles, including advisors, attorneys, consultants, and software sales professionals who need stronger conversations, not just more activity. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.