Episode 231 / Jill Cress / H&R Block / Chief Marketing and Experience Officer

from Shiny New Object - a Marketing Podcast

In the latest episode, Jill Cress, Chief Marketing and Experience Officer at H&R Block, talks about the importance of truly knowing and committing to one's audience for marketing effectiveness. We get her top tips on data driven marketing and hear how she wants to be remembered and what advice she'd give a student about getting into the industry.

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This episode is 27 minutes long.

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This episode was published on October 10, 2023.

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