Episode 232 / Rebecca McCowan / The Coca-Cola Company / Design Lead

from Shiny New Object - a Marketing Podcast

Rebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term thinking when it comes to branding. In the latest Shiny New Object podcast episode, she tells us how design often solves business problems and why slow design increases creative effectiveness by building coherence and consistency for your brand. Plus, hear the secrets behind the Coca-Cola Christmas!

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This episode is 26 minutes long.

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This episode was published on October 24, 2023.

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