Episode 233 - Stop Chasing Leads And Start Measuring What Actually Makes Money

What if your marketing failed because you tested too much at once? Too many marketers test too many variables, chase the wrong metrics, and end up with data they can't actually use to make better decisions. Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to marketing, simplify reporting, connect marketing to sales, and adapt to AI-driven search so you can make smarter decisions with cleaner data and better outcomes. Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients. He is also the Founder & CEO of Ridge Media, a firm that stands apart by applying the scientific method to the marketing landscape. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.