Episode 234 / Grettel Clark / Ottobock / Senior Performance Marketing Specialist

Grettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok is king among the digital marketing platforms brand can grow on these days. There's a unique, more direct connection that brands can make with their target audience on the platform. It's also a place where you must be genuine or your marketing efforts will fail. On the latest episode of the Shiny New Object Podcast, we find out why TikTok is so crucial to marketing performance, why marketers aren't taking advantage of it as they should, and how to get started on it.