Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director

Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention and deliver on investment.  In this latest episode of the Shiny New Object Podcast, Haleon's Performance Marketing Director focuses on how data driven marketing can gain from sound and audio. Tune in to hear why marketers need to use themselves as tests for whether their ads are gripping enough and to learn how audio can make a huge difference to an industry that's become too used to optimising with sound off.