Episode 24: Advanced SEO, with Nick Swan of ⁠SEOTesting.com⁠

Curtis and Tom interview Nick Swan, the founder of SEOtesting.com, about the state of SEO in 2024 and the importance of tracking and analyzing website user data. They discuss the recent algorithm updates by Google, the impact of helpful content on search rankings, and the potential changes in the search engine results page (SERP).  Nick explains how SEOtesting.com helps SEO professionals automate data collection, track changes, and measure the impact of their SEO efforts. Curtis and Tom discuss their experiences with SEO testing and the impact it has had on their clients' websites. They share examples of successful SEO tests, such as improving website speed and optimizing page titles and meta descriptions. They also discuss the importance of human involvement in content creation and the potential future of search engine results.  Takeaways: Algorithm updates by Google can significantly impact search rankings, and it is important for SEO professionals to stay on top of these changes. The preference for helpful content in search rankings has been observed, and SEO professionals should focus on creating valuable and informative content. SEOtesting.com provides a comprehensive tool for tracking and analyzing SEO data, including accurate data from Google Search Console. The tool allows users to monitor trends, compare benchmarks, and run experiments to improve search rankings and demonstrate the impact of their SEO efforts. SEO testing can have a significant impact on website performance and organic traffic. Improving website speed and server response time can lead to increased impressions and traffic. Optimizing page titles and meta descriptions can improve search engine rankings and click-through rates. Human involvement in content creation is essential for creating engaging and relevant content. The future of search engine results may involve AI-generated answers and changes in search behavior. Nick’s website: seotesting.com Connect with Nick on LinkedIn: linkedin.com/in/nickswan