Episode #24: Importance of Truly Understanding the Buyer's Needs - Dana Kovach

Greg and Kevin were proud to welcome Dana Kovach, owner of Kovach Marketing to the Home Builder Digital Marketing Podcast.  Listen as they sit down to talk about the importance of branding, the importance of truly getting to know your target segment and potential home buyer in today's world. Dana also shares how to get builders to reveal the purpose or inspiration behind each community to find the right target buyer's and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/24-importance-of-truly-understanding-the-buyers-needs-dana-kovach