The Builder Marketing Podcast

This week on the Builder Marketing Podcast, Greg Bray of Blue Tangerine breaks down the shift toward AI visibility. Discover why traditional search is changing and get the actionable steps home builders need to take right now to stay ahead of the curve. https://www.buildermarketingpodcast.com/episodes/319-understanding-ai-visibility-for-home-builders-greg-bray

This week on the Builder Marketing Podcast, Sabine Steinbrecher of Hiveologie joins Greg and Kevin to discuss how educational marketing helps home builders create an unbeatable competitive advantage, build instant credibility, and shorten the sales cycle. https://www.buildermarketingpodcast.com/episodes/318-educational-marketing-for-home-builders-sabine-steinbrecher

This week on the Builder Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 6th Annual Online Homebuyer Mystery Shop Report, a comprehensive assessment designed to provide home builders with an in-depth look at their OSCs' effectiveness and efficiency in engaging potential buyers. https://www.buildermarketingpodcast.com/episodes/317-6th-annual-online-homebuyer-mystery-shop-results

This week on the Builder Marketing Podcast, Will Duderstadt of M/I Homes joins Greg and Kevin to share his experience on how to inspire, train, and lead a home builder marketing team to success. Whether you are managing a small team or directing a large, geographically dispersed group, this conversation will help you level up your leadership. https://www.buildermarketingpodcast.com/episodes/316-inspiring-and-leading-a-home-builder-marketing-team-will-duderstadt

This week on the Builder Marketing Podcast, Nick Chitty of CommVersion joins Greg and Kevin to discuss "Signals Over Stats: 2026 Homebuyer Website Behavior," a detailed study of homebuilder data that highlights changing online habits of prospective buyers. The focus is on prioritizing actionable, intent-based visitor behavior over outdated raw traffic metrics. https://www.buildermarketingpodcast.com/episodes/315-signals-over-stats-2026-homebuyer-website-behavior-nick-chitty

This week on the Builder Marketing Podcast, Jennie Wunderlich of PSC Distribution joins Greg and Kevin to discuss how home builders and those in the trades can help shape the future of the industry by mentoring young adults through workplace shadowing and professional training.   https://www.buildermarketingpodcast.com/episodes/314-mentoring-youth-in-the-home-building-industry-jennie-wunderlich

This week on the Builder Marketing Podcast, Don Bronchick of BuilderBeast Consulting joins Greg and Kevin to discuss why moving from vendors to trade partners can revolutionize a home builder's operations, safeguard their brand, and turn every project into a powerhouse for referrals. https://www.buildermarketingpodcast.com/episodes/313-the-home-building-trade-partner-advantage-don-bronchick

This week on the Builder Marketing Podcast, Dennis Webb of Fulton Homes joins Greg and Kevin to discuss why home builders should embrace a retail mindset to enhance the home buyer experience, boost long-term profitability, and raise the standard for the entire industry. https://www.buildermarketingpodcast.com/episodes/312-embracing-a-retail-mindset-in-home-building-dennis-webb

This week on the Builder Marketing Podcast, Roland Nairnsey of New Home Sales Plus joins Greg and Kevin to discuss how mastering new home builder sales negotiation can boost sales, increase profitability, and elevate the home buyer experience. https://www.buildermarketingpodcast.com/episodes/311-mastering-new-home-builder-sales-negotiation-roland-nairnsey  

This week on the Builder Marketing Podcast, Dan Bridenstine of Group Two joins Greg and Kevin to discuss why educational, engaging, and authentic content is still the king in home builder marketing, and why it is essential for attracting and converting modern homebuyers. https://www.buildermarketingpodcast.com/episodes/310-content-is-still-king-in-home-builder-marketing-dan-bridenstine  

This week on the Builder Marketing Podcast, Jonathon Sherman of VC Productions joins Greg and Kevin to discuss how home builder marketers can create strategic, engaging, and effective video content that generates leads and delivers a return on investment. https://www.buildermarketingpodcast.com/episodes/309-strategic-video-marketing-for-home-builders-jon-sherman

This week on the Builder Marketing Podcast, Carrie Davis of Ladera Living joins Greg and Kevin to discuss how home builders can develop a strong marketing strategy centered on a skilled internal team focused on reaching specific audiences and tracking measurable results. https://www.buildermarketingpodcast.com/episodes/308-developing-a-strong-builder-marketing-strategy-carrie-davis

This week on the Builder Marketing Podcast, Jamie Adams of JK Premier Marketing joins Greg and Kevin to explore why pinpointing your ideal home buyer audience is the cornerstone of home builder success and how that clarity can fundamentally transform marketing strategy. https://www.buildermarketingpodcast.com/episodes/307-pinpointing-your-ideal-home-buyers-jamie-adams

This week on The Home Builder Digital Marketing Podcast, Conner Zornow of Black Raven Media joins Greg and Kevin to discuss how home builders can craft compelling video content that creates lasting connections with home buyers. https://www.buildermarketingpodcast.com/episodes/306-crafting-compelling-home-builder-video-content-conner-zornow

This week on the Builder Marketing Podcast, Sean Bearden of Hayden Homes joins Greg and Kevin to discuss how home builders can cultivate a customer-focused culture that fosters strong relationships with home buyers. https://www.buildermarketingpodcast.com/episodes/305-cultivating-a-customer-focused-culture-sean-bearden  

This week on the Builder Marketing Podcast, Nicole Curtis of House of Influence joins Greg and Kevin to discuss effective content strategies for home builders that influence decisions, educate the audience, and establish vital trust with prospective buyers. https://www.buildermarketingpodcast.com/episodes/304-influential-home-builder-content-strategies-nicole-curtis

In this episode of Head-to-Head, I'm joined by Greg Bray, President of Blue Tangerine and co-host of the Builder Marketing Podcast, for a deep, honest conversation about what's really happening to builder web traffic—and why sales teams are feeling the impact first. https://www.buildermarketingpodcast.com/episodes/bonus-episode-where-did-all-my-web-traffic-go-greg-bray-and-kimberly-mackey

This week on the Builder Marketing Podcast, Greg and Kevin share effective AI prompting strategies to generate more accurate, relevant, and useful content specifically tailored for home builder marketers. https://www.buildermarketingpodcast.com/episodes/303-ai-prompting-strategies-for-home-builders-greg-bray-and-kevin-weitzel  

This week on the Builder Marketing Podcast, Zach Archer of XACT AI joins Greg and Kevin to discuss how home builders can use AI to increase efficiency, reduce costs, improve quality, and boost customer experience. https://www.buildermarketingpodcast.com/episodes/302-integrating-home-builder-friendly-ai-zach-archer

This week on the Builder Marketing Podcast, Amber Frankhuizen of AFMKTG joins Greg and Kevin to discuss how home builders can create a brand experience that connects with home buyers and converts to sales. https://www.buildermarketingpodcast.com/episodes/301-creating-a-home-builder-brand-experience-amber-frankhuizen  

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin mark a significant milestone: their 300th episode. This special episode is a celebration of their remarkable journey and the immense impact the podcast has had on home building industry professionals. https://www.buildermarketingpodcast.com/episodes/300-celebrating-300-podcast-episodes-greg-bray-and-kevin-weitzel 

This week on The Home Builder Digital Marketing Podcast, Tara Whiteley of Eastwood Homes joins Greg and Kevin to discuss the necessity of prioritizing continuous learning within the home builder digital marketing field to maintain a competitive edge and ensure long-term success. https://www.buildermarketingpodcast.com/episodes/299-continuous-learning-in-builder-marketing-tara-whiteley

This week on The Home Builder Digital Marketing Podcast, Cabe Vinson of Blue Tangerine joins Greg and Kevin to discuss how home builders can optimize their online content to appear prominently in AI search results. https://www.buildermarketingpodcast.com/episodes/298-optimizing-builder-content-for-ai-search-cabe-vinson

This week on The Home Builder Digital Marketing Podcast, Debora Trimpe of Prime Performance Strategies joins Greg and Kevin to discuss how home builder sales teams can master sales strategies through professional development and effective communication.   https://www.buildermarketingpodcast.com/episodes/297-mastering-home-builder-sales-strategies-debora-trimpe

This week on The Home Builder Digital Marketing Podcast, April Griffith of GriffithX joins Greg and Kevin to discuss how home builders can move beyond basic ads and implement paid search strategies that will connect with prospective buyers and drive more qualified traffic to their websites. https://www.buildermarketingpodcast.com/episodes/296-paid-search-strategies-for-home-builders-april-griffith

This week on The Home Builder Digital Marketing Podcast, Jeremiah Gore of Crossroads Coaching joins Greg and Kevin to discuss how home builders can earn lasting trust by mastering post-sale customer communication and support. https://www.buildermarketingpodcast.com/episodes/295-mastering-the-post-sale-customer-experience-jeremiah-gore

This week on The Home Builder Digital Marketing Podcast, Ken Semler of Impresa Modular joins Greg and Kevin to discuss why consistency in digital marketing is the key to building lasting customer trust. https://www.buildermarketingpodcast.com/episodes/294-the-power-of-consistent-builder-marketing-ken-semler

This week on The Home Builder Digital Marketing Podcast, we share an exclusive presentation from the 2025 Home Builder Digital Marketing Summit with Elicia Azali of Beazer Homes. Elicia offers lessons on how Beazer Marketing aligns brand strategy with sales and marketing execution to create lasting customer impact. https://www.buildermarketingpodcast.com/episodes/293-how-brand-shapes-customer-experience-elicia-azali

This week on The Home Builder Digital Marketing Podcast, we share a panel presentation from the 2025 Home Builder Digital Marketing Summit. Jamie Godwin of Kolter Homes, Dusty Talbert of The Providence Group, and Chris Thornton of Ashton Woods offer insights on how today's home builders are adjusting their marketing and sales strategies to succeed in the current market. https://www.buildermarketingpodcast.com/episodes/292-markeing-in-an-unpredictable-world-kevin-weitzel-jamie-godwin-dusty-talbert-and-chris-thornton

This week on The Home Builder Digital Marketing Podcast, Greyson Miller of Landmark 24 Homes joins Greg and Kevin to discuss how home builders can maximize the home builder marketing assets they have available to be more effective and efficient. https://www.buildermarketingpodcast.com/episodes/291-maximizing-home-builder-marketing-assets-greyson-miller

On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin review highlights from the 2025 Home Builder Digital Marketing Summit in Atlanta, Georgia. They give an overview of the speakers, roundtable discussions, and the marketing, OSC, and leadership education tracks. If you couldn't attend this year, listen to this episode to catch up on what you missed. Don't forget to mark your calendars for the 2026 Home Builder Digital Marketing Summit scheduled for September 23rd and 24th in Dallas, Texas. https://www.buildermarketingpodcast.com/episodes/290-2025-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel  

This week on The Home Builder Digital Marketing Podcast, Hilary Gibney of Brock Built Homes joins Greg and Kevin to discuss how focusing on the home buyer journey will lead to more sales and stronger customer relationships. https://www.buildermarketingpodcast.com/episodes/289-focusing-on-the-home-buyer-experience-hilary-gibney

This week on The Home Builder Digital Marketing Podcast, Ingrid Ricks of Convertly Solutions joins Greg and Kevin to discuss how home builders can create a stellar online sales program to nurture leads, qualify home buyers, and drive growth. https://www.buildermarketingpodcast.com/episodes/288-creating-a-stellar-online-sales-program-ingrid-ricks

This week on The Home Builder Digital Marketing Podcast, Gabriela Cortesia of CastleRock Communities joins Greg and Kevin to discuss how home builder marketing can better serve sales teams and, in turn, enhance the experience for home buyers. https://www.buildermarketingpodcast.com/episodes/287-how-marketing-can-better-serve-sales-gabriela-cortesia

This week on The Home Builder Digital Marketing Podcast, Sara Williams of Aras&Co joins Greg and Kevin to discuss how home builders can find the right sales and marketing support for sustainable business growth. https://www.buildermarketingpodcast.com/episodes/286-finding-home-builder-marketing-support-sara-williams

This week on The Home Builder Digital Marketing Podcast, Monica Wheaton of ECI Solutions joins Greg and Kevin to discuss how experimenting with AI tools designed for home builders can significantly help marketers by boosting efficiency, enhancing customer experience, and providing data-driven insights. https://www.buildermarketingpodcast.com/episodes/285-experimenting-with-home-builder-ai-tools-monica-wheaton

This week on The Home Builder Digital Marketing Podcast, Kelly Primeau of CEA Marketing joins Greg and Kevin to discuss how home builders can sell more homes through marketing strategies and campaigns that make them stand out among competitors. https://www.buildermarketingpodcast.com/episodes/284-home-builder-marketing-that-stands-out-kelly-primeau

This week on The Home Builder Digital Marketing Podcast, James Matte of BuilderChat joins Greg and Kevin to discuss the advantages of using home builder digital AI-powered customer service. https://www.buildermarketingpodcast.com/episodes/283-home-builder-ai-powered-customer-service-james-matte

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how elevated renderings and VT tours can help home builders enhance home buyer engagement, improve website conversions, and increase sales.   https://www.buildermarketingpodcast.com/episodes/282-elevating-home-renderings-and-vr-tours-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Kathleen Perley of DemystifAI joins Greg and Kevin to discuss how integrating AI into home builder digital marketing is a competitive necessity. https://www.buildermarketingpodcast.com/episodes/281-integrating-ai-into-home-builder-marketing-kathleen-perley

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2025 Home Builder Digital Marketing Summit. This year's Summit focuses on helping sell more homes with smarter marketing and includes three dynamic tracks: Marketing, OSC Education, and Leadership. At the 2025 Home Builder Digital Marketing Summit, home builder business owners, marketing professionals, and online sales counselors and leaders will benefit from engaging and in-depth sessions that go beyond surface-level ideas. They will walk away with actionable insights, learn to use cutting-edge digital tools to connect with today's buyers, apply AI across their marketing and sales workflows, maximize website, SEO, and analytics to drive performance, strengthen collaboration between marketing and sales teams, and so much more. If you are ready to transform your digital strategy, connect with peers, and drive real results, don't miss the 2025 Home Builder Digital Marketing Summit in Atlanta, Georgia, on September 24th and 25th. Register today at www.buildermarketingsummit.com. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2025-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Meredith Oliver of Meredith Communications joins Greg and Kevin to discuss how implementing the right AI tools in home builder digital marketing engages home buyers and drives business growth. https://www.buildermarketingpodcast.com/episodes/280-using-ai-in-home-builder-marketing-meredith-oliver

This week on The Home Builder Digital Marketing Podcast, Monaca Onstad of OnPlace joins Greg and Kevin to discuss how home builders can build a brand story around the communities they build in and connect more authentically with home buyers. https://www.buildermarketingpodcast.com/episodes/279-building-a-brand-story-around-community-monaca-onstad

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how AI is changing the way home builder digital marketers approach Search Engine Optimization. https://www.buildermarketingpodcast.com/episodes/278-has-ai-killed-seo-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Maureen Ladley of John Burns Research and Consulting joins Greg and Kevin to discuss how consumer research can guide home builders in making insightful, data-driven decisions. https://www.buildermarketingpodcast.com/episodes/277-consumer-research-for-home-builders-maureen-ladley

This week on The Home Builder Digital Marketing Podcast, Ryan Taft of Impact Eighty-Eight joins Greg and Kevin to discuss why home builder digital marketing and sales teams should focus more on improving home buyers' lives and less on selling homes. https://www.buildermarketingpodcast.com/episodes/276-selling-life-improvement-to-home-buyers-ryan-taft

This week on The Home Builder Digital Marketing Podcast, Brian Barrett of Oak Creek Trail joins Greg and Kevin to discuss how home builders can optimize their email marketing strategies to capture more quality leads. https://www.buildermarketingpodcast.com/episodes/275-optimizing-home-builder-email-marketing-brian-barrett

This week on The Home Builder Digital Marketing Podcast, Brian Kernohan of Lumin.ai joins Greg and Kevin to discuss what Lumin.ai's Mystery Shopper Results show about home builders' lead follow-up times and responses.   https://www.buildermarketingpodcast.com/episodes/274-examining-home-builder-lead-response-brian-kernohan

This week on The Home Builder Digital Marketing Podcast, Sebastian Jimenez of Rilla joins Greg and Kevin to discuss how sales managers can use AI to transcribe and analyze conversations between new home sales consultants and prospective home buyers and provide feedback that will improve dialogue and increase sales.  https://www.buildermarketingpodcast.com/episodes/273-improving-conversations-with-home-buyers-sebastian-jimenez

This week on The Home Builder Digital Marketing Podcast, Marc Regardie of Homes.com joins Greg and Kevin to discuss the importance of connecting home buyers with comprehensive information as they search for new construction buying opportunities. https://www.buildermarketingpodcast.com/episodes/272-connecting-home-buyers-with-information-marc-regardie