Episode 24 - Shopify - Merchant Interview - Anthony Minchin of Pedal Mafia on Cycling Apparel & the importance of Brand in Ecomm

In this episode, Ben talks with the General Manager of boutique cycling apparel brand, Pedal Mafia. Cool name, great products, and a super interesting interview covering branding for ecomm and the value in understanding your customers. Check out Pedal Mafia here. Contact The Cut today, we're here to help. Shopify Merchants will find this podcast very interesting with topics covered including starting up, a clear vision, brand development, product strategy and the importance of understanding customers. As GM, Anthony is across the whole business, from the early days to now and from product development to marketing and growth. Pedal Mafia are serious about their niche and their brand, and in this podcast Anthony talks about the importance of focussing on your brand, your name, visuals and messaging. Pedal Mafia have seen the benefits of brand-focus in ecommerce and their Shopify story is a successful one of steady growth and a dedicated community of riders. Take a look at the Pedal Mafia Instagram account for a good example of a brand that has their photography and visual 'look and feel' well defined and looking awesome. In the beginning, Pedal Mafia's mission was to give cyclists high quality apparel with a visual point of difference, at reasonable prices. While the core mission hasn't changed, the company has expanded their product range and Anthony and Ben talk about the importance of having direct access to customers, listening to their feedback and evolving the products accordingly. Take a ride with Pedal Mafia yourself Website Instagram Take a look at the Pedal Mafia presentation from the June Shopify Meetup Presentation Deck Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.