Episode 24: Vanity Metrics BS

Summary Why is everyone so obsessed with follower count? Or even how many likes, comments and shares they get. These are NOT the metrics that brands care about, nor are they the ones that you need to focus on to grow your business. This episode goes through the important metrics you need to know and the danger of becoming obsessed with vanity metrics. Timestamps 0:00: Introduction to Sniffing Out the Bullsh*t 0:31: Social Media Followers as Currency 2:07: The attraction of growing your following 4.24: Relevance in entrepreneurship 6.38: The danger of faking your following and engagement 9.43: Social proof and herd mentality 11:54: Vanity Metrics vs. Revenue-Generating Metrics 13:05: The real metrics to pay attention to 16:14: The mindset shift needed 18:30: Closing Thoughts and Weekly Challenge Sabrina's Social Links 🌏 ⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠ 🌏 ⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠ 🎙 ⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠ 📺 ⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠ 👩🏽‍💻⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠ 📸 ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ ⏰ ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠