PODCAST · education
Sniffing Out The Bullsh*t
by Sabrina Chevannes
Sabrina Chevannes is the founder of an entrepreneur members' club in London, the self-development leader for Forbes Business Council, the organiser of TEDxShoreditch and an international chess master... amongst many other things! Sabrina is also known as the No Bullsh*t Entrepreneur - always calling out BS wherever she sees it and helping other entrepreneurs wade through the rollercoaster that is entrepreneurship. Each episode, Sabrina will sniff out the BS of a trending topic or lesson and bring you the science and FACTS behind each subject, plus actionable insights you can take away.
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S2 E22: Values BS: Everyone Has Them… Until It Costs Them
Everyone says they have values in business.Very few actually stick to them.In this episode, I break down the reality behind “values” - where they came from, why they’ve become such a big thing in modern business, and why most founders abandon them the moment they’re tested.We get into the psychology behind it too - from cognitive dissonance to loss aversion - and why it’s actually predictable that people compromise what they believe in under pressure.I also share my own experience of letting the wrong people into my business, knowing they didn’t align, and the impact that had - not just on the work, but on me.Because this isn’t just about principles.It’s about what you tolerate… and what that’s quietly turning your business into.If you’ve ever felt like your business doesn’t quite reflect who you are anymore - this one’s for you.
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S2 E21: Personal Interlude: Why I Never Told Anyone I Was A Chess Master
For most of my life, I hid the fact that I was an International Chess Master.Not from the chess world… but from everyone else.Friends. Colleagues. Even people I dated.Growing up, chess wasn’t exactly the cool thing to do. It came with stereotypes, teasing, and the assumption that if you played seriously, you must be a bit of a dork. So for years, I kept it quiet and played it down.Ironically, inside the chess world I didn’t feel impressive either. When you’re surrounded by Grandmasters and elite players, it’s easy to feel like you’re just… average.Yet statistically, the reality is very different.In this personal interlude, I talk about the strange journey of hiding something that was actually one of my greatest strengths, the cultural shift that changed how people see chess, and why I’ve finally learned to embrace it.Sometimes the thing you spend years trying to hide… ends up becoming the most powerful part of your story.
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S2 E20: Hiring BS: Why Adding People Makes Your Business Worse
Everyone says hiring means you’re “scaling.”More people. More growth. More legitimacy.But what if adding staff is the fastest way to drain your cash, multiply chaos, and wreck your margins?In this episode, Sabrina breaks down the real cost of hiring in the UK - from payroll and pensions to employment law risks - and why premature growth is one of the biggest reasons businesses fail.If you’ve ever felt pressure to “grow the team” just because everyone else is doing it… this one might save you a lot of money (and stress).Let’s sniff out the Hiring BS.
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S2 E19: Busy is Good BS - Being Busy is NOT Productivity
You worked all week.Your calendar was full.Your to-do list was endless.You were busy from morning to night.So why does your business feel exactly the same?In this episode of Sniffing Out the Bullsht*, we’re unpacking the biggest lie entrepreneurs tell themselves about productivity - and why being busy might be the very thing keeping you stuck.If you’ve ever ended a week exhausted but unsure what actually helped drive the business forward… this one’s for you.Because busyness isn’t business.
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S2 E18: Positioning BS: Why You Think You Have a Marketing Problem (But You Don’t)
“We just need better marketing.”It’s the default diagnosis for almost every struggling business.Low leads? Marketing.Poor conversions? Marketing.Slow growth? Definitely marketing.But what if that’s the wrong problem entirely?In this episode, I break down why founders keep fixing the visible issue… while missing the structural one underneath.If marketing always feels harder than it should, this might change the way you think about your business completely.
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S2 E17: Personal Interlude: I’m not a workaholic and I don’t do “too much”
People often tell me I do “too much”.Sometimes it’s framed as admiration.Most of the time, it’s framed as concern - that I’m going to burn out, that I need to slow down, that I’m taking too much on.In this personal interlude, I reflect on why being multi-passionate and multi-hyphenate has so often been treated as a flaw rather than a strength. I unpack where the “you do too much” narrative really comes from, why burnout is so often misunderstood, and how labels like ADHD are sometimes used to explain people away instead of accepting difference.This episode is about rejecting other people’s limits, reclaiming what works for you, and realising that “too much” is often just shorthand for “not familiar”.If you’ve ever felt pressure to shrink, simplify, or pick one lane to make others more comfortable - this one’s for you.
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S2 E16: Fresh Start BS: Why January hasn’t magically fixed your business
January is supposed to be a fresh start.So why are so many founders exhausted, disappointed, or quietly burning out by February?In this episode, I break down why January launches are riskier than we admit - from burnout and seasonal depression to market saturation, creator income data, and why “fresh starts” don’t override biology or economics.If January hasn’t magically fixed your business, this episode will explain why - and what to do instead.
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S2 E15: TOFU BS: Are You Wasting Time on the Wrong Marketing?
Everyone is obsessed with going viral.More reach. More awareness. More content.Yet so many business owners are still struggling to sell.In this episode of Sniffing Out the Bullsht*, I’m calling out TOFU BS - the obsession with top-of-funnel marketing - and asking whether we’re all focusing on the wrong things.This episode is for business owners who already have an audience, trust, and credibility… but aren’t seeing that translate into sales.We cover:Why awareness doesn’t equal conversionWhere sales actually happen (MOFU & BOFU)When it makes sense to “flip the funnel”What to do instead if you want more clients - not just more viewsLess content. More conversion.Keep sniffing out the bullsh*t.
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S2 E14: New Year, New You BS: Why January Reinvention Sets Founders Up to Fail
Every January, we’re told the same thing: New year, new you.New habits. New routines. New discipline. A complete reinvention — just because the calendar changed.But what if that idea is actually setting people up to fail?In this episode of Sniffing Out the Bullsh*t, Sabrina Chevannes-Denman breaks down why “New Year, New You” doesn’t work, why most resolutions collapse within weeks, and how this mindset can quietly damage self-trust - especially for founders.We look at:why January motivation fades so quicklythe psychology behind failed resolutionshow all-or-nothing thinking creates burnoutwhy founders feel this pressure more intensely than mostand what actually works instead if you want sustainable progressThis isn’t an anti-goals episode. It’s about ditching unrealistic reinvention and designing change that fits real life.If you’re feeling behind, overwhelmed, or already disillusioned with the “this is your year” noise - this episode is for you.
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S2 E13: Lessons from 2025: "Bouncing Back" After The Worst Year Of Your Life
2025 was the hardest year of my life - even though it also included the happiest day I’ve ever had.In this episode, I reflect honestly on everything that went wrong this year: hiring mistakes, online abuse, scams, racism and sexism, reputational damage, physical attacks, and ultimately the loss of my brother. I use these experiences not to trauma-dump, but to step back and question what we, as founders, spend our time stressing about.This episode explores how easily we mistake urgency for importance, how much energy we waste worrying about things that don’t really matter, and how entrepreneurship often pushes us to sacrifice time, health and family for a future that isn’t guaranteed.It’s a raw, reflective close to 2025 - and a reminder that success shouldn’t come at the cost of your life. Going into 2026, my focus is clear: helping founders build small teams, real profits, less stress, and more time for the people who actually matter.Sabrina's Social Links🌏 Podcast Website🌏 Sabrina’s Website🎙 No Bullsh*t Talks - Guest Podcast📺 Podcast YouTube🎥 Main YouTube Channel👩🏽💻 LinkedIn📸 Instagram🐦 Twitter⏰ TikTok
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S2 E12: Personal Interlude - Strong Doesn't Mean Unbreakable
Everyone thinks being “the strong one” is a compliment.You’re the one who holds it together, speaks the truth, calls out the BS when no one else will.But what people don’t see is what it costs to always be that person.In this personal interlude, I open up about the emotional toll of being known as the “truth-teller” online - the constant negativity I have to wade through, the hate that comes with visibility, and the quiet exhaustion of always being the strong one.I share what it’s really like behind the screen - the meme pages, the racist and sexist abuse, the stories of scams that flood my inbox - and how all that darkness can wear even the strongest person down.This isn’t a rant. It’s an honest, human moment about vulnerability, purpose, and remembering that strength doesn’t mean being bulletproof.If you’ve ever been the one everyone leans on, this episode is for you.
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S2 E11: Going Viral BS: Why Going Viral Can Kill Your Brand
Everyone wants to go viral.It’s the holy grail of modern marketing - the “one post” that’s going to change everything. But here’s the uncomfortable truth: going viral rarely helps your business… and often destroys it.In this episode, I’m sniffing out the bullsh*t around viral campaigns - why so many entrepreneurs treat virality like a strategy, how it actually works, and why it can backfire spectacularly.You’ll hear real stories of creators who went viral and paid the price - like Ashton Hall, whose 4 a.m. “banana facial” routine earned him 600 million views and a full-blown reputation crisis, and Essena O’Neill, the Aussie influencer who exposed how fake her own viral life really was and then quit the internet altogether.We’ll unpack the science of why viral content spreads, the dark tactics people use to manufacture it, and what actually works if you want long-term visibility that pays.Because virality gives you attention - but attention without intention is noise.
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S2 E10: Greenwashing BS: How Fake Sustainability Is Ruining Real Progress
Everyone’s suddenly “saving the planet.”Every brand’s “eco-friendly.” Every campaign has a leaf on it.And every company wants you to believe they care.But the truth is: most of them don’t.In this episode, I’m sniffing out the bullsh*t around greenwashing - how brands fake sustainability for PR, profit, or credibility, and how it’s quietly damaging the real progress we need.We’ll talk about:🌿 The signs of greenwashing and how to spot them💰 Why fake sustainability marketing hurts genuine brands🫢 The rise of greenhushing - why good companies are staying silent🤝 How to find real purpose-driven businesses worth working with🔥 And what you can actually do if you do care about making a differenceBecause sustainability shouldn’t be a marketing campaign - it should be a commitment.
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S2 E9: AI BS: How Blindly Using AI Is Killing Your Brand
In this episode of Sniffing Out the Bullsht*, Sabrina calls out the hype surrounding AI and exposes how entrepreneurs are quietly destroying their brands by using it the wrong way.From agencies charging double for “AI-powered” services to founders losing their creative edge and decision-making confidence, this episode breaks down the real cost of letting AI do your thinking for you. Sabrina shares real-world stories, including one founder’s negotiation disaster, and offers practical advice on how to use AI without losing your voice.If you’ve ever wondered where the line is between smart automation and brand suicide - then give this one a listen. Sabrina's Social Links🌏 Podcast Website🌏 Sabrina’s Website🎙 No Bullsh*t Talks - Guest Podcast📺 Podcast YouTube🎥 Main YouTube Channel👩🏽💻 LinkedIn📸 Instagram🐦 Twitter⏰ TikTok
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S2 E8: Personal Interlude - Prioritising Myself In Business
We’ve all been told to “put yourself first.” But when you’re running a business, what does that really mean? In this personal interlude, I explore the blurred line between self-care and self-sabotage, and why prioritising yourself isn’t always an easy (or wise) decision. I talk openly about how I’ve struggled to find the balance, the cost of being too generous, and why some spiritual entrepreneurs are just avoiding accountability. If you’ve ever felt guilty for resting or for working too hard - this one’s for you.Sabrina's Social Links🌏 Podcast Website🌏 Sabrina’s Website🎙 No Bullsh*t Talks - Guest Podcast📺 Podcast YouTube🎥 Main YouTube Channel👩🏽💻 LinkedIn📸 Instagram🐦 Twitter⏰ TikTok
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S2 E7: Post Every Day BS - Why Content Without Strategy Doesn’t Convert
You’ve heard it everywhere: “Post every day if you want to grow.”But what if that’s actually hurting your business?In this episode, I break down why daily content isn’t the magic formula it’s made out to be — and why smart founders are posting less, but converting more.If you’re tired of showing up online and getting zero results, this one’s for you.In this episode, you’ll learn:Why the “post every day” advice doesn’t actually serve most entrepreneursWhat the algorithms really favour (with up-to-date data and science)How to calculate the true cost of your contentThe five elements every post needs to drive actual leadsWhy high-performing founders focus on strategy, not streaksHow to stop chasing engagement and start building tractionMentioned in the PodcastMade to Stick - Dan and Chip HeathDeep Work - Cal NewportSabrina's Social Links🌏 Podcast Website🌏 Sabrina’s Website🎙 No Bullsh*t Talks - Guest Podcast📺 Podcast YouTube🎥 Main YouTube Channel👩🏽💻 LinkedIn📸 Instagram🐦 Twitter⏰ TikTok
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S2 E6: Bigger is Better BS – Why Small Businesses Win by Staying Lean
Forget the glamorised startup scale-up story. In this episode of Sniffing Out the Bullsh*t, I take on the myth that bigger means better in business. I share why staying lean can lead to more profit, less stress, and way more freedom- with a behind-the-scenes look at a real £100K launch that left the founder in debt. If you’ve ever felt embarrassed to say “It’s just me” at a networking event, this one’s for you.We will cover:📉 Why “growth at all costs” is destroying businesses📊 What really happens when you hire too early📦 The power of systems, simplification, and high-margin offers⚠️ A launch case study that looks great online… but nearly broke the founder🎯 5 practical steps to increase profit while staying smallLinks from the episode:🎥 YouTube: Worst Business Advice I’ve Ever Received📘 Profit First by Mike Michalowicz📘 Clockwork by Mike Michalowicz📘 Essentialism by Greg McKeown📘 Company of One by Paul JarvisSabrina's Social Links🌏 Podcast Website🌏 Sabrina’s Website🎙 No Bullsh*t Talks - Guest Podcast📺 Podcast YouTube👩🏽💻 LinkedIn📸 Instagram🐦 Twitter⏰ TikTok
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S2 E5: Deadlines BS: The Truth About Launch Dates, Burnout, and Rushed Work
Entrepreneurs are drowning in deadlines - launch by Friday, post daily, drop everything for “urgent” client requests. But how many of those deadlines are real, and how many are fake urgency that only creates stress, mistakes, and burnout?In this episode I unpack:Why arbitrary, ego-driven deadlines backfire.Real-world flops from rushing launches and forcing targets.The science: Parkinson’s Law, Yerkes–Dodson, Hofstadter’s Law.How to set deadlines that serve your business (and sanity).Chapters and Timelines00:00 — Intro: Are your deadlines real or just fake urgency?02:27: Self-imposed pressure: daily posting & launch myths04:40: When clients say “urgent”: drop-everything demands that vanish06:42: The cost of rushing: stress, mistakes, lower quality, burnout09:34: Real-world examples: rushed launches & target pressure gone wrong12:11: The science: Parkinson’s Law, Yerkes–Dodson, Hofstadter’s Law14:53: The flip side: when deadlines do help (urgency & accountability)17:35: Setting deadlines properly: soft vs hard, data not ego20:02: The N0BS Deadline Rules: five rules that keep you sane22:33: Checklist & signals: when a deadline is worth the push24:58: Wrap-up: use deadlines as tools, not whips
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S2 E4: Personal Interlude: Feeling Used and Abused
Ever had someone slide into your DMs with:“Can I pick your brain?”“Let’s grab a coffee so I can run this idea by you?”Or my personal favourite: “Hey, can you get me on a TEDx stage?”It sounds harmless… maybe even flattering. But if you’re an entrepreneur, you know how quickly these “little asks” add up. Suddenly, generosity turns into exploitation.In this episode, I open up about what it’s really like to feel used and abused in business. From people ghosting after free dinners, to “networking coffees” that turned into hidden TEDx agendas, to endless requests for free advice - I’ve felt it all.This isn’t just my problem, though. It’s a bigger cultural issue: visibility online makes people think they’re entitled to your time, your contacts, your expertise - for free.I’ll share how I’ve been dealing with it, what the psychology says about reciprocity and burnout, and the simple system I’m using now to stay generous without draining myself dry.👉 If you’ve ever felt undervalued, overwhelmed, or just tired of people wanting everything for free - this one’s for you.Sabrina's Social Links🌏 Podcast Website🌏 Sabrina’s Website🎙 No Bullsh*t Talks - Guest Podcast📺 Podcast YouTube👩🏽💻 LinkedIn📸 Instagram🐦 Twitter⏰ TikTok
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S2 E3: Self-Care BS: When ‘Protecting Your Energy’ Turns Toxic
Self-care isn’t the problem - but using it as an excuse to ghost clients, flake on responsibilities, or dodge hard conversations? That’s where the bullsh*t starts.In this episode, I break down the rise of the “self-care era” in entrepreneurship, how it’s being twisted into selfishness, and what real, healthy self-care looks like. We’ll explore the psychology, the culture, the damage - and how to set boundaries without burning your business to the ground.Sabrina's Social Links🌏 Podcast Website🌏 Sabrina’s Website🎙 No Bullsh*t Talks - Guest Podcast📺 Podcast YouTube👩🏽💻 LinkedIn📸 Instagram🐦 Twitter⏰ TikTok
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S2 E2: Unethical Marketing BS: If you can’t beat them, should you join them?
If you're feeling like everyone around you is super successful right now or that they're engaging in shady tactics to get ahead, then you're not alone. Are you tempted to engage in these too? Because you feel that everyone is doing it and you'll be left behind? Before you think about it - you need to listen to this episode. It could be the biggest mistake you make. Sabrina's Social Links🌏 Podcast Website🌏 Sabrina’s Website🎙 No Bullsh*t Talks - Guest Podcast📺 Podcast YouTube👩🏽💻 LinkedIn📸 Instagram🐦 Twitter⏰ TikTok
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S2 E1: Top BS in Entrepreneurship 2025
Welcome back for the second season of Sniffing Out The Bullsh*t! After a few months break from recording, I decided to come back with a bang and do an extra-long podcast episode covering all the biggest pieces of bullsh*t seen in entrepreneurship at the moment! I’ve spent the last few months doing a lot of research into people’s worries and busting the myths, so here are the biggest ones in my circles at the moment and what’s ACTUALLY true and how you can avoid this BS.Sabrina's Social Links🌏 Podcast Website🌏 Sabrina’s Website🎙 No Bullsh*t Talks - Guest Podcast📺 Podcast YouTube👩🏽💻 LinkedIn📸 Instagram🐦 Twitter⏰ TikTok
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Episode 36: What I learned from podcasting in 2024
Sabrina reflects on her journey in podcasting throughout 2024. She discusses her two podcasts, 'Sniffing Out the Bullshit' and 'No Bullshit Talks,' sharing her experiences, challenges, and learnings from creating both audio-only and video podcasts. With insights into podcast growth statistics, audience engagement, and the technical and marketing aspects of podcast creation, Sabrina provides valuable advice for aspiring podcasters. She also touches on the importance of a personal brand, possibilities for monetisation, and emphasises the value of patience and consistency in podcast success. As Sabrina wraps up this season, she offers a sneak peek into the changes and potential sponsorships in the upcoming season. Timestamps 00:00 Welcome to Sniffing Out the Bullshit 00:21 Podcasting Journey and Achievements 00:38 Introduction to My Two Podcasts 01:57 Challenges and Realities of Podcasting 03:17 Podcasting Statistics and Trends 07:58 Audio vs. Video Podcasting 14:45 Behind the Scenes: My Podcasting Setup 25:47 Marketing and Monetizing Your Podcast 33:21 Final Thoughts and Season Wrap-Up Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 35: Course Creator BS
In this episode of 'Sniffing Out the Bullshit,' Sabrina Chevannes addresses the alarming rise of low-quality and often fraudulent online courses aimed at entrepreneurs. She discusses the marketing tactics of course creators, often likening them to Ponzi schemes, and emphasises the importance of being vigilant about who's behind the courses. She highlights the significant financial and time losses faced by entrepreneurs, stresses the necessity of due diligence, and shares tips for distinguishing legitimate courses from scams. Sabrina also introduces her own upcoming mastermind program, designed with world-class tutors and reputable partners, as a model of genuine educational value. Tune in to learn how to navigate through the noise and find credible resources in the world of entrepreneurship. Timestamps 00:00 Introduction to Sniffing Out the Bullshit 00:44 The Course Craze: Everyone's Selling One 01:40 Ponzi Scheme Parallels 02:43 The Reality Behind Success Stories 03:21 Why This Episode Matters 03:47 Identifying Legitimate Courses 05:15 The Rise of White Label Courses 06:31 Aggressive Marketing Tactics 07:42 The Emotional Manipulation Game 11:45 The Need for Accountability 14:16 How to Sniff Out the Bullshit 17:35 Conclusion: Navigating the Bullshit Jungle Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 34: Entitlement BS
Navigating Entitlement in the Post-Covid Entrepreneurial Landscape Sabrina Chevannes addresses the rise of entitlement among employees and entrepreneurs following the Covid-19 pandemic. Sabrina discusses how shifts in workplace culture, exaggerated by social media narratives, have led to unrealistic job expectations and inflated self-worth among job seekers and new entrepreneurs. She shares insights on managing hiring challenges, the impact of 'quiet quitting,' and the dangers of entitlement in startup culture. The episode concludes with practical advice on selecting the right candidates and founders while maintaining clear boundaries and adhering to reality-tested evaluations. Timestamps 00:00 Introduction to the Podcast 00:20 Post-COVID Workforce Dynamics 01:22 Employee Entitlement Issues 02:47 Hiring Challenges for Small Business Owners 03:36 The Impact of Social Media on Employee Expectations 06:21 Quiet Quitting and Its Consequences 07:04 Advice for Founders on Hiring 08:49 Entitlement Among Founders 09:20 Helicopter Parenting and Entrepreneurial Challenges 11:33 The Glamour and Reality of Entrepreneurship 16:25 The Problem with Social Media Validation 19:45 Practical Tips for Founders 22:02 Conclusion and Final Thoughts Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 33: Personal Interlude - Practicing Gratitude
The Power of Gratitude: A Thanksgiving Reflection In this special Thanksgiving episode, Sabrina shares her personal journey through life's challenges during the pandemic and the transformative power of gratitude. Despite not being American, Sabrina intentionally released this episode to coincide with Thanksgiving to reflect on gratitude practices and their scientific benefits. From dealing with a difficult flatmate and being homeless during COVID-19, to finally achieving her dream of owning a London apartment, Sabrina emphasises the importance of maintaining a gratitude mindset. She candidly shares her struggles, revelations, and the positive impact of a gratitude journal, encouraging listeners to reflect deeply on what they are thankful for. Timestamps 00:00 Introduction and Thanksgiving Reflection 01:37 The Science Behind Gratitude Journaling 03:34 Personal Experiences with Gratitude 05:34 Pandemic Struggles and Gratitude 10:53 Homelessness and Finding Shelter 15:16 Rebuilding Life and Business 18:16 Achieving the Dream Home 22:42 Embracing Gratitude Fully 29:00 Conclusion and Thanksgiving Message Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 32: Victim Mentality BS
Overcoming Victim Mentality for Entrepreneurial Success Sabrina delves into the prevalent issue of victim mentality among entrepreneurs. She explores the importance of recognising and overcoming this mindset to ensure business success. Sabrina discusses the concept of Learned Helplessness, the Drama Triangle, and how social media's comparison culture fuels victimhood. She emphasises the critical need for reframing setbacks as lessons, taking ownership of outcomes, and surrounding oneself with problem solvers. The episode also includes examples of successful individuals who overcame adversities, encouraging listeners to shift from a victim mindset to a growth mindset. Timestamps 00:00 Introduction to Sniffing Out the Bullshit 00:35 Appreciating the Little Things 02:38 Understanding Victim Mentality 13:17 The Drama Triangle Explained 15:01 Shifting to a Growth Mindset 17:49 Real-Life Examples of Overcoming Adversity 20:31 Daily Accountability and Problem Solving 22:49 Conclusion and Final Thoughts Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 31: Value BS
Debunking Content Creation Myths in Entrepreneurship In this episode of 'Sniffing Out the Bullshit,' host Sabrina Chevannes addresses the growing stress among entrepreneurs related to content creation. She challenges the common notion that constantly giving value in content is essential and explores why this can be detrimental. Sabrina emphasises the importance of monetising content without losing the essence of providing value, advocating for a strategic shift towards sustainable business practices. Listeners will gain insights into balancing free content and paid offerings, building meaningful relationships, and avoiding burnout in their entrepreneurial journey. Timestamps 00:00 Welcome to Sniffing Out the Bullshit 00:38 The Content Creation Struggle 02:12 The Reality of Content Creation 03:06 The Value Dilemma 08:04 The Freemium Model 16:48 The Pitfalls of Free Content 22:46 Building Meaningful Relationships 24:25 Shifting Towards Monetization 25:05 Conclusion and Next Steps Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 30: Freedom BS
Summary In this episode of 'Sniffing Out The Bullshit,' Sabrina dives deep into the misconceptions about entrepreneurial freedom. She dismantles the glamorous social media portrayal of entrepreneurship and discusses the true dynamics of freedom and flexibility as a business owner. Sabrina shares personal anecdotes about her travels and work-life balance, emphasising the importance of recognising the difference between flexibility and freedom. She tackles the challenges of decision fatigue, the over-glorification of passive income, and the unrealistic expectations of immediate success. Tune in to gain a genuine understanding of what it takes to navigate the entrepreneurial journey and find fulfillment amidst the chaos. Timestamps 00:00 Introduction to Sniffing Out The Bullshit 00:21 The Illusion of Entrepreneurial Freedom 01:17 The Reality Behind the Glamorous Lifestyle 02:33 Balancing Travel and Work 08:23 The Myth of Passive Income 09:12 Flexibility vs. Freedom in Entrepreneurship 16:33 Decision Fatigue and Burnout 18:35 Conclusion: Redefining Freedom Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 29: Personal Interlude - Why I Hired A Man To Be A Man
In the personal interludes, Sabrina always goes deep and shares a personal story on her entrepreneurship journey that she believes will help other people. This story recounts her transition from a freelancer to running an agency, the challenges she faced as a woman in a male-dominated field, and the drastic step she took by hiring a man to handle sales just to overcome gender bias. She discusses the disrespect and sexism she encountered, the surprising success of her male hire, and how these experiences shaped the evolution of her business philosophy and her determination to maintain authenticity and integrity in her work. 00:00 Welcome to Sniffing Out the Bullshit 00:24 A Personal Story Begins 01:26 Starting My Own Agency 03:47 Challenges of Being a Female Entrepreneur 11:20 Hiring a Male Model for Sales 14:29 Realizations and Changes 19:11 Final Thoughts and Advice Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 28: Passion BS
Summary In this episode of Sniffing Out the Bullsh*t, host Sabrina Chevannes debunks the myth of 'Follow your passion' in entrepreneurship. She emphasizes that while passion is valuable, it should not be the sole motivator for starting a business. Through personal anecdotes and the journeys of successful entrepreneurs like Sarah Blakely and Steve Jobs, Sabrina highlights the importance of solving real-world problems and mastering one’s craft. She cautions against the dangers of pursuing a passion-driven career without the necessary skills, practical considerations, or market research, citing studies from the University of Montreal and Stanford. The episode advocates for a balanced approach, stressing perseverance, curiosity, and practical problem-solving. The narrative critiques social media's glamorization of quitting stable jobs for passion projects and recommends books like 'So Good They Can’t Ignore You' by Cal Newport, 'Grit' by Angela Duckworth, and 'The Lean Startup' for further insights on achieving long-term success. Timestamps 00:00 Introduction to the Podcast 01:40 The Overused Mantra: Follow Your Passion 03:12 Real-Life Examples: Passion vs. Reality 07:04 The Pitfalls of Passion-Driven Decisions 08:04 The Science Behind Passion 10:09 The Myth of Overnight Success 10:27 Balancing Stability and Dreams 11:17 The Job Market Dilemma 12:34 Passion vs. Reality in Entrepreneurship 13:12 Scientific Insights on Passion 15:34 The Importance of Mastery 16:51 Book Recommendations for Success 18:59 Final Thoughts on Passion Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 27: Mental Health BS
There's a LOT of focus on mental health now, which could be a great thing. But could it also be a bad thing? Are we becoming more fragile? Less resilient? What about all the supposed mental health experts out there? Are they doing more harm than good? This week's episode explores the bullsh*t around mental health and what the reality is. 00:00 Introduction to the Podcast 00:21 The Importance of Mental Health Awareness 00:54 Personal Background and Perspective 01:25 WHO's Definition of Mental Health 03:17 Workplace Mental Health Challenges 04:37 Small Business Struggles 05:49 Employee Expectations and Realities 10:06 The Role of Stress in Entrepreneurship 12:27 Critique of Online Mental Health Content 16:36 Conclusion and Final Thoughts Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 26: Hustle Culture BS
Hustle culture is toxic. But you gotta work your butt off to achieve success in business. But hustling leads to burnout. But if you're not in it 100%, you're going to fail. Which narrative is correct? This week, we visit the truth around hustle culture and discuss the healthy way to achieve success. We also delivered into a new report that's just been released which researches how people feel about working from home and hustling. 0.00: Introduction to the Podcast0.31: Hustle or Anti-Hustle3.44: Big company mandates v flexible working6.08: Hybrid working and WFB8.24: Supportive bosses and employee wellbeing10.39: 4-day work week debate15.14: Entrepreneurs love for freedom17.09: COVID’s impact on hustle culture19.21: Personal experience with hustling21.41: Personal wellness journey23.38: The healthy hustle26.00: Conclusion Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 25: Personal Interlude - Dealing with Negativity
When you post a lot online, it’s natural that you’re going to get people who disagree with you about things. But then there are people who actually lash out and say nasty things. I’ve had a lot of nasty DMs and comments over the last couple of months and it’s been quite tough for me to deal with. I’ve learned a few tricks to deal with all the negativity and feel comfortable posting on social media again. I hope this episode helps other people who have faced this same thing. Sabrina x Timestamps 0.00: Introduction to the Podcast0.31: Why social media feels more toxic than ever2.12: New features, old problems4.43: Algorithms and anger6.28: The surge of hate9.07: Even on LinkedIn?!11.35: Why social media is non-negotiable13.46: When social media threatens productivity16.22: How I handle the haters18.30: Confidence and clarity21.00: Final thoughts – you’re on the right path Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 24: Vanity Metrics BS
Summary Why is everyone so obsessed with follower count? Or even how many likes, comments and shares they get. These are NOT the metrics that brands care about, nor are they the ones that you need to focus on to grow your business. This episode goes through the important metrics you need to know and the danger of becoming obsessed with vanity metrics. Timestamps 0:00: Introduction to Sniffing Out the Bullsh*t 0:31: Social Media Followers as Currency 2:07: The attraction of growing your following 4.24: Relevance in entrepreneurship 6.38: The danger of faking your following and engagement 9.43: Social proof and herd mentality 11:54: Vanity Metrics vs. Revenue-Generating Metrics 13:05: The real metrics to pay attention to 16:14: The mindset shift needed 18:30: Closing Thoughts and Weekly Challenge Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 23: Revenue Claims BS
Why is it now fashionable to brag about how much money you earn online? Is this actually cool or is it as cringe as you think it is? Sabrina explores the psychology of money, why we're influenced by these claims and how much of it is actually true. Timestamps 0.00: Introduction to the Podcast0.21: The Taboo of Discussing Money1.36: Income Bragging in Entrepreneurship3.48: The Evolutionary Psychology of Status and Wealth6.02: Social Media’s Role in Perpetuating False Success8.23: Consequences for New Entrepreneurs10.41: The Ethics of Misleading Marketing12.54: Real-Life Examples of Faked Success15.10: Coping Strategies: Building Self-Awareness and Redefining Success17.24: The Importance of Authenticity and Verification19.37: The Psychological Impact on Entrepreneurs21.51: Practical Steps to Avoid the Pitfalls of Comparison24.07: The Downside of Following the Wrong Influencers26.19: Key Takeaways & Final Thoughts Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 22: Public Speaking BS
Public speaking gigs have become a serious flex. If you land a keynote, you're considered to be an expert, no matter your background or qualifications. Find out the truth about what these speaking gigs are about and how you can land them too. This episode includes tips on how to land a TEDx talk, how to get yourself on podcasts and whether you even need to be doing public speaking in the first place. Timestamps 0.00: Introduction to the Podcast0.21: The Evolution of Public Speaking2.13: Personal Branding & The Rise of New Speakers5.01: Types of Speaking Gigs: Keynotes, Panels, and Podcasts7.01: The Reality of Paid Speaking Gigs & Sponsorships9.31: TEDx Talks: Myths and Realities11.31: Podcasts as Public Speaking: Value and Accessibility13.01: The ROI of Public Speaking: Is It Worth It?15.16: Key Takeaways & Final Thoughts Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 21: Personal Interlude: Dealing with Burnout
Timestamp Notes & Chapters 00:00: Introduction to Sniffing Out The Bullshit 02:52: Realisation and Impact of Burnout 07:03: Understanding Burnout and Its Impact on Entrepreneurs 08:40: Mental Health Challenges and Stress Factors 11:36: Reassessing Workload and Managing Stress 18:56: Managing Time and Overcoming Burnout Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 20: Success BS
In this episode of 'Sniffing Out the Bullsh*t,' host Sabrina Chevannes, the No Bullshit Entrepreneur, delves into the complex and personal nature of success. Despite a thriving business and a fulfilling personal life, Sabrina discusses why she considers herself 'unsuccessful' based on her own evolving definitions of success. She examines dictionary definitions, contrasts them with societal views, and shares stories of high-profile entrepreneurs like Justin Kan and Arianna Huffington who reached financial success but faced personal struggles. Sabrina advocates for a holistic view of success that includes personal happiness, health, relationships, and continuous learning. The episode encourages listeners to redefine success according to their values, rather than societal norms. 00:00 Introduction to Sniffing Out the Bullshit 01:27 Redefining Personal Success 03:36 The High Performance Coach Dilemma 06:27 Success Stories and Their Hidden Struggles 10:46 Holistic View on Success 13:03 Examples of Purpose Over Profit 14:51 Steps to Define Your Own Success 16:31 Conclusion and Invitation for Feedback Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 19: Speed & Growth BS
In this episode of 'Sniffing Out the Bullshit,' host Sabrina Chevannes, the No Bullshit Entrepreneur, discusses the obsession with rapid growth and instant gratification in entrepreneurship. Sabrina highlights the pitfalls of this approach, including compromised quality, financial instability, and employee burnout. She explores how the pressures of achieving instant results have led to unscrupulous practices in digital marketing and social media. The episode also examines famous business failures like Theranos, WeWork, and Uber, emphasizing the importance of slowing down, focusing on long-term goals, being patient, and redefining success to build sustainable businesses. 00:00 Introduction to Sniffing Out the Bullshit 00:21 The Obsession with Speed 01:32 The Downsides of Rapid Growth 02:25 The Social Media Illusion 05:15 Digital Marketing and Unrealistic Expectations 06:49 The Dark Side of Fake Success 12:22 Case Studies of Failed Rapid Growth 16:54 The Consequences of Speeding Growth 19:18 Strategies for Sustainable Success 23:13 Conclusion and Final Thoughts Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 18: Personal Branding BS
Personal Branding is one of the most talked about topics in the world of entrepreneurship at the moment and because of that, there's so much bullsh*t surrounding it. Lots of people pretending to be "gurus", but actually are cheating and scamming their way through the system. This episode exposes the secret to getting those viral posts on every single post and the truth about the personal branding world. Plus, actionable insights on how to genuinely grow your personal brand. Links Mentioned in Episode Aware App Timestamps 0.00: Introduction to the Podcast0.37: The Bullshit of Personal Branding2.05: What is Personal Branding?3.42: Personal Branding vs. Reputation6.05: The Importance of Consistency6.13: The Rise of Fake Experts7.59: Building Your Personal Brand9.13: Choosing the Right Platform13.37: The LinkedIn Dilemma14.52: Spotting Fake Engagement22.24: Creating a Genuine Content Strategy24.28: Final Thoughts and Advice Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 17: Happiness BS
In this episode of 'Sniffing Out the Bullsh*t,' host Sabrina Chevannes explores the complexities of happiness, distinguishing between hedonic (pleasure-seeking) and eudaimonic (self-fulfillment) wellbeing. Sabrina delves into the hedonic treadmill, the psychological theory of hedonic adaptation, and the drawbacks of extrinsic goals driven by external validation. She emphasizes the importance of intrinsic goals and a holistic approach to well-being, referencing models like Martin Seligman's PERMA and Tal Ben Shahar's SPICE framework. Listeners are encouraged to focus on meaningful relationships, personal growth, and intrinsic motivations to achieve lasting happiness while avoiding the pitfalls of goal setting and social media comparisons. Timestamps 0.00: Introduction to the Podcast0.21: The Complexity of Happiness2.10: Hedonic vs. Eudaimonic Well-Being4.22: The Hedonic Treadmill5.56: The Downside of Chasing Happiness10.17: Entrepreneurship and the Pursuit of Goals13.19: Intrinsic vs. Extrinsic Motivation13.48: Practical Tips for Lasting Happiness24.55: The PERMA Model for Well-Being27.38: Conclusion and Final Thoughts Sabrina's Socials 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 16: Personal Interlude - Navigating Racism
This episode takes on a different format where I discuss personal situations I've been in where I've faced apparent racism and how I've learned how to deal with it. Racism is a form of bullsh*t any person of colour faces all the time, but it doesn't mean it's still easy to deal with. Hear about how I handled each situation and why I can now deal with racism a lot more than previously. Timestamps 0.00: Introduction to the Podcast0.24: A Shift to Personal Stories1.45: Facing Racism: A Personal Account4.09: Weekly Encounters with Racism7.03: Analyzing Racist Incidents16.29: Viral LinkedIn Posts and Public Reactions20.45: Concluding Thoughts and Future Plans Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 15: Comparanoia BS
Do you suffer from this incredible common condition called comparanoia? Do you find that you compare yourself to others and this makes you paranoid about things? This episode helps you delve into why you do this and how you can stop. Timestamps 0.21: What is comparanoia?1.33: Examples of comparanoia6.15: Why we compare ourselves to others8.48: How to stop comparanoia15.35: Five things I do to stop comparanoia Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 14: Overnight Success BS
From zero to hero. Rags to riches. These stories always blow people's minds. How on earth do people get so successful overnight?! It's never how it seems though. This week's episode explains how some class overnight successes are really done. Timestamps 0.21: Introduction1.38: Steven Bartlett6.45: Steve Jobs8.31: Bill Gates10.09: Mr Beast14.03: James Dyson18.14: Summary Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 13: Goal Setting Bullsh*t
Did you know that only 9% of people keep their New Year's Resolutions? Many people fail their business goals too. Why? Because they have no idea how to set goals properly. This episode will explore the bullsh*t around goal-setting and give you the science behind what actually helps you achieve your goals. Recommended Reading: James Clear - Atomic Habits Daniel Pink - Drive Timestamps 0.21: Introduction1.18: Stats around goal setting3.08: The bad frameworks11.27: Goal setting research18.48: Identity/Behavioural Change20.35: Start small21.56: Make it personal23.02: Intrinsic v Extrinsic motivation25.26: Creating Habits27.23: Conclusion Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 12: Reintroduction
Welcome to the new format of Sniffing Out the Bullsh*t! This episode is just a quick reintroduction of myself and what this podcast is about. It will explain what to expect in the future episodes and gives you a chance to help to curate the content. Sabrina's Personal Website N0BS Members Club Timestamps 0.21: New format2.30: About Sabrina6.59: Future episodes Sabrina's Social Links 🌏 Podcast Website 🌏 Sabrina’s Website 🎙 No Bullsh*t Talks - Guest Podcast 📺 Podcast YouTube 👩🏽💻 LinkedIn 📸 Instagram 🐦 Twitter ⏰ TikTok
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Episode 11: Authenticity Bullsh*t
Authenticity is one of the biggest buzzwords in business right now, especially in personal branding. Surely everyone can be authentic? You just be yourself? So why is there so much fuss around it? Courses, coaches etc? Can't you just be yourself? This episode explores what authenticity is and how you can truly be yourself.
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Episode 10: Influencer Bullsh*t
Many people want to become an influencer these days: - Free stuff - Glam lifestyle - Pure freedom ...or so it seems. But what is the reality of these influencers? Sure, we all follow them and totally get influenced, but how much can we believe?
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Episode 09: Sustainability and Greenwashing
Sustainability is now a huge buzzword and companies are claiming to be green all over the place. How much of it is bullsh*t and is this actually ruining the cause? How can companies actually become more green?
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ABOUT THIS SHOW
Sabrina Chevannes is the founder of an entrepreneur members' club in London, the self-development leader for Forbes Business Council, the organiser of TEDxShoreditch and an international chess master... amongst many other things! Sabrina is also known as the No Bullsh*t Entrepreneur - always calling out BS wherever she sees it and helping other entrepreneurs wade through the rollercoaster that is entrepreneurship. Each episode, Sabrina will sniff out the BS of a trending topic or lesson and bring you the science and FACTS behind each subject, plus actionable insights you can take away.
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Sabrina Chevannes
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