Episode 243: Orchestrating Customer Experience with Gene Lee

What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Mailchimp – the popular email marketing platform Razorfish, Chase, Scholastic, PlayStation – Gene’s previous places of work Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler Mailchimp's style guide on Voice & Tone Figma – a vector graphics editor and prototyping tool Miro – a visual collaboration tool Qualtrics – Voice of the Customer tool Userlist – Jane’s SaaS product Follow Gene on LinkedIn Become Gene’s mentee at ADPList This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.