Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo

On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their audience from there. We're beyond channels and platforms and we learn how to make this a success in data driven marketing. Tune in to get her top tips for furthering a marketing career and hear why we need to stay culturally unbiased while remembering we're talking to humans, too.