Episode 246 - Pet Business Success Secrets with Fernando Camacho

Todays guest is Fernando Camancho. He's a dog trainer, author and a consultant to pet boarding and daycare facilities, and someone I've been trying to interview since 2015!  Fernando started out in graphic design, then moved to advertising before following his passion to work with animals and ended up with a job at the zoo - doing graphic design for their in house magazine. Then he worked as a PT, and as a recruiter for a real estate company before seeing an advert in the newspaper which caused him to quit and become a dog trainer. Fernando learned so much working hands on with dogs in a daycare, and over the next ten years he built a hugely successful dog training company, whilst at the same time being a full-time stay at home dad.  Since then he's created online programs, he's a successful and popular speaker, a multi-book author and pet business consultant.   In this episode Fern shares;  [*] How to use 80/20 to make more money from your existing services  [*] Why you need to have a marketing budget to stimulate word of mouth advertising [*] Why pet business owners need to be great with dogs AND great at marketing to have a successful career.  [*] Why he still invests in a coach, and recommends pet pros invest in pet business coaching.  And much more... Fernando is a real leader in the pet industry and someone I respect immensely. You'll get so much inspiraration and wisdom from these fantastic interview.  Check out Fernando's website here  To grab a ticket for Dom's Grow Your Pet Business FAST! seminar in Orlando, Florida on October 15th click here  To take part in Dom's FREE 7 Day Pet Business Cost-of-Living Crisis Challenge click here To find out more about Dom's pet business coaching click here