Episode 246 - Understanding Sales Metrics

If you have a CRM I can almost guarantee you are getting sketchy sales activity data from it? Why? Because CRM's were designed by internet marketers to track LEADS not SALES. And as you know you an unactivated, un contacted lead is like a mineral deposit that's buried in the ground - there's a lot of work that needs to happen to convert that asset into something that actually has value. Which is why I build my own sales activity tracker…plus a whole machine that cuts through the fluff and gives you the reality of what yours or your sales peoples activity is REALLY producing. This week I share how it works and how you can get it working in your business to get laser focused on exactly what is producing the actual sales revenue in your business.