Episode 25: branding en marketing voor kinderen met Ilse Van Rillaer (Studio 100)

from Brand Breakfast - merk- & marketing podcast · host Brand Breakfast

In aflevering 25 hebben we het met de ervaren marketeer Ilse Van Rillaer (Studio 100) over branding en marketing specifiek voor kinderen. We bespreken de impact van kinderen op aankoopbeslissingen, ontdekken waarom ze een vergeten maar kapitaalkrachtige doelgroep zijn, leggen uit hoe je het evenwicht vindt tussen boodschappen creëren voor kinderen en hun 'gatekeepers' en verdiepen ons in methodes om jeugdige consumenten op een waardevolle en duurzame manier te benaderen als merk.

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This episode is 47 minutes long.

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This episode was published on July 9, 2020.

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